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Sociological Perspective
Critical analysis of media's societal relationship.
Media as Social Institution
Media's role within social, economic, and political contexts.
Interdisciplinary Approach
Combines sociology, media studies, and communications.
Media Process Elements
Technology, industry, content, and user interactions.
Structure and Agency
Dynamic tension between societal constraints and individual choices.
Structure
Recurring social behavior patterns influencing actions.
Agency
Individuals' capacity to act independently within constraints.
Historical Context of Media
Media evolution linked to broader social developments.
Nuanced Understanding
Complex dynamics of media processes and their implications.
Push-Pull Relationship
Interaction between social structures and individual agency.
Economic Forces
Influences on media industries and their operations.
Political Forces
Impact of governance on media practices and content.
Media Consent
Reflection of societal realities through media representation.
Totalitarian Regime
Structure limiting media's agency and freedom.
Democracy and Media
Theoretical freedom of media from government constraints.
Media Ownership
Influences content diversity and production decisions.
Market Concentration
Increased ownership leading to potential content uniformity.
Social Structures
Institutions affecting media's role and influence.
Media Influence
Effects of media on individuals and society.
Institutional Relationships
Interactions between media and other societal institutions.
Media Personnel
Influence of staff on media content and direction.
Diversity in Media
Variety of content shaped by market and ownership.
Enduring Questions
Inquiries into media's function and societal impact.
Market Concentration
The level of control held by few media companies.
Agency
The capacity of media companies to make choices.
Deterministic Relationship
Market structure does not dictate media content outcomes.
Diverse Content
Variety in media offerings beyond mainstream expectations.
Independent Producers
Creators of media not affiliated with major companies.
Political Agenda
Intentional promotion of specific political viewpoints in media.
Mass Media
Channels reaching large, often anonymous audiences.
Interpersonal Communication
One-to-one communication between individuals.
Mass Communication
One-to-many communication, typically through mass media.
Socialization
Learning and internalizing cultural values and norms.
Sociological Approach
Studying individual-society relationships through media analysis.
Technological Development
Advancements in technology influencing societal changes.
Social Change
Transformations in societal norms and structures.
Technological Determinism
Technology as the primary driver of social change.
Social Constructionism
Society shapes technology, emphasizing human agency.
Push-Pull Dynamic
Interaction between technology and social forces.
Media Model Elements
Components including technology, industry, content, and users.
Cultural Factors
Influences from culture affecting technology development.
Regulatory Environment
Laws and regulations shaping technology use.
Human Agency
The ability of individuals to influence change.
Complex Interaction
Mutual influence between technology and social forces.
Media Production
The process of creating and distributing media content.
Content Interpretation
Understanding and analyzing media messages.
Audience Engagement
Interaction between media and its viewers.
Materiality
Physical aspects of media influence its usage.
Accumulation of technology
New media adds to existing media forms.
Reproducibility
Preservation and distribution of duplicate copies.
Printing press
Transformed society by enabling mass communication.
19th-Century Innovations
Technological advancements like telegraph and radio.
20th-Century Developments
Refinement of media technologies like television.
Digitization
Blurring boundaries of media forms in 21st century.
Internet
Platform enabling delivery of all media forms.
Interpersonal communication
One-to-one communication, highly interactive.
Mass communication
One-to-many communication with limited interaction.
Blurring boundaries
Internet combines mass and interpersonal communication.
Active users
Users participate in content creation and distribution.
Many-to-many communication
Decentralized network allowing widespread information sharing.
Social media platforms
Examples include Facebook, Instagram, and Twitter.
User-generated content
Content created by users, enhancing interactivity.
Convergence
Integration of different media forms into one platform.
Oral traditions
Historical communication method replaced by written texts.
Linear sequencing of thoughts
Change in thinking due to written communication.
Commercial industries
20th-century media technologies became profitable businesses.
Interactive capabilities
Features allowing user engagement with media.
Communication models
Frameworks for understanding media interaction dynamics.
Technological determinism
Theory that technology shapes society's structure.
Social constructionism
Theory that society shapes technology's development.
Technological Innovation
Process of developing and applying new technologies.
Idealism in Technology
Initial enthusiasm and idealistic claims about new tech.
Key Players
Inventors, executives, regulators, and users shaping technology.
Utopian Outcomes
Early claims of technology promising ideal societal benefits.
Cycle of Innovation
Ongoing debates on technology's development trajectory.
Media Regulation
Legislation and self-regulation of media content.
Content Regulation
Government control over media for morality and accuracy.
Net Neutrality
Ensures equal internet access, preventing preferential treatment.
Social Media Regulation
Responsibility of platforms for user-generated content.
Global Governance
International oversight of the internet's global nature.
ICANN
Nonprofit overseeing internet domain name system.
Profit Orientation
Media driven by profit generation in capitalism.
Conglomeration
Few companies owning multiple media outlets.
Integration
Combining media companies for production and distribution.
Synergy in Media
Leveraging assets across platforms to boost revenue.
Production Costs
High expenses faced by media industries.
Audience Uncertainty
Unpredictable audience preferences affecting media strategies.
Hit System
Strategy focusing on creating popular media content.
Algorithmic Influence
Algorithms shape content visibility and popularity.
Advertising Regulation
Control over deceptive advertising practices.
Misinformation Concerns
Issues with harmful content spread on social media.
Gatekeepers
Platforms managing content, not just hosting it.
Economic Interests
Tension between media companies and public interest.
Algorithmic Influence
Algorithms shape user content visibility and media popularity.
Diversity and Inclusion
Focus on fair representation of all groups in media.
LGBTQ Representation
Improved portrayal of LGBTQ community in mainstream media.
Framing
Media frames issues, influencing audience perception and bias.
Content Analysis
Study of media content's relationship with societal norms.
Active Audience
Users actively interpret and create meaning from media.
Interpretive Communities
Groups discussing shared understanding of media content.