Unit 15: Marketing

Consumer demands and preferences /kənˈsjuːmə dɪˈmɑːndz ænd ˈprɛfrənsɪz/

Nhu cầu và sở thích của người tiêu dùng: Thorough market research enables firms to design products aligned with consumer demands and preferences

Conduct/carry out market research /kənˈdʌkt/ˈkæri aʊt ˈmɑːkɪt rɪˈsɜːtʃ/

Tiến hành nghiên cứu thị trường: Independent research agencies were contracted to conduct extensive market research across major cities

Focus groups /ˈfəʊkəs ɡruːps/

Nhóm thảo luận chuyên sâu: Qualitative marketers utilize focus groups to gauge initial consumer reactions to new packaging designs

Consumer behaviour /kənˈsjuːmə bɪˈheɪvjə/

Hành vi người tiêu dùng: Algorithmic tracking provides corporations with unprecedented insights into changing patterns of consumer behaviour

Buying habits /ˈbaɪɪŋ ˈhæbɪts/

Thói quen mua sắm: Inflationary pressures have fundamentally altered the buying habits of working

Income bracket /ˈɪnkʌm ˈbrækɪt/

Phân khúc mức thu nhập: The luxury electric vehicle is marketed almost exclusively to demographics in the highest income bracket

Demographic profile /ˌdɛməˈɡræfɪk ˈprəʊfaɪl/

Hồ sơ nhân khẩu học: Data analysts construct a precise demographic profile of the core subscriber base before launching products

Customer relationship management (CRM) /ˈkʌstəmə rɪˈleɪʃənʃɪp ˈmænɪdʒmənt/

Quản trị quan hệ khách hàng: Implementing robust customer relationship management software ensures seamless corporate interactions with clients

Product development and design /ˈprɒdʌkt dɪˈvɛləpmənt ænd dɪˈzaɪn/

Phát triển và thiết kế sản phẩm: The engineering division reinvests significant capital into cutting

Market segmentation /ˈmɑːkɪt ˌsɛɡmɛnˈteɪʃən/

Phân khúc thị trường: Effective market segmentation allows marketing managers to target niche consumer sectors precisely

Market share /ˈmɑːkɪt ʃeə/

Thị phần: Aggressive discounting strategies allowed the foreign technology brand to seize a dominant market share

Reach the target audience /riːtʃ ðə ˈtɑːɡɪt ˈɔːdiəns/

Tiếp cận đối tượng khách hàng mục tiêu: Modern digital platforms offer exceptional tools to help brands efficiently reach their intended target audience

Traditional channels /trəˈdɪʃənl ˈtʃænlz/

Các kênh truyền thông truyền thống: Despite digital growth, traditional channels such as billboards and television maintain vast communicative power

Product placement /ˈprɒdʌkt ˈpleɪsmənt/

Quảng cáo lồng ghép sản phẩm vào phim ảnh: Cinematic product placement ensures high visibility for high

Guerrilla marketing /ɡəˈrɪlə ˈmɑːkɪtɪŋ/

Tiếp thị du kích (chi phí thấp, sáng tạo độc lạ): Street installations and flash events are hallmarks of unconventional guerrilla marketing initiatives

In

house marketing team /ɪn

Advertising agency /ˈædvətaɪzɪŋ ˈeɪdʒənsi/

Công ty đại lý quảng cáo: The international beverage firm hired a prominent advertising agency to devise its summer campaign

Brand identity /brænd aɪˈdɛntɪti/

Bộ nhận diện thương hiệu: Consistent typography and minimalist packaging help establish a distinguished, recognizable brand identity

Build brand awareness /bɪld brænd əˈwɛənəs/

Xây dựng/nâng cao mức độ nhận biết thương hiệu: Social media giveaways and influencer partnerships are widely used to build rapid brand awareness

Customer satisfaction and loyalty /ˈkʌstəmə ˌsætɪsˈfækʃən ænd ˈlɔɪəlti/

Sự hài lòng và lòng trung thành của khách hàng: Superior post

Go viral /ɡəʊ ˈvaɪərəl/

Lan truyền chóng mặt trên mạng xã hội: The satirical short clip managed to go viral across multiple social networks within twenty

Free airtime /friː ˈeətaɪm/

Thời lượng phát sóng miễn phí: By staging a dramatic public interest stunt, the startup gained extensive free airtime on national news

Press coverage /prɛs ˈkʌvərɪdʒ/

Được báo chí đưa tin, đưa bài: The novel green energy turbine received exceptional press coverage across major international dailies

Celebrity endorsement /sɪˈlɛbrɪti ɪnˈdɔːsmənt/

Sự bảo chứng, quảng bá từ người nổi tiếng: Fragrance labels rely heavily on celebrity endorsement to influence consumer purchasing decisions

Engage with customers /ɪnˈɡeɪdʒ wɪð ˈkʌstəməz/

Tương tác gắn kết với khách hàng: Dedicated social media executives respond to online commentary to actively engage with customers

Customer experience / customer retention /ˈkʌstəmə ɪkˈspɪərɪəns/

Trải nghiệm khách hàng / duy trì khách hàng: Enhancing seamless digital purchasing interfaces directly improves both customer experience and long

Customer focus / customer orientation /ˈkʌstəmə ˈfəʊkəs/

Sự hướng đến/lấy khách hàng làm trọng tâm: Modern management paradigms demand a sharp organizational culture of customer focus and adaptability

Market leader /ˈmɑːkɪt ˈliːdə/

Doanh nghiệp dẫn đầu thị trường: Through relentless technological innovation, the microchip manufacturer cemented its status as the global market leader

Brand name / flagship brand /brænd neɪm/

Tên thương hiệu / thương hiệu đầu tàu: The firm leveraged its world

Product life cycle /ˈprɒdʌkt laɪf ˈsaɪkl/

Vòng đời sản phẩm: Marketing professionals strategically time upgrades according to the various stages of the product life cycle