Digital Design I

Heading, Subheading, and body text

3 levels of Organization in Hierarchy and visual flow

Z-Pattern reading

the pattern designers do to follow the the direction our eyes often go: left to right, top to bottom

Color

can be used to help direct the viewer there first

Value

Attracts attention and can be used to direct attention

physical lines and implied lines

2 types of leading lines

Repetition

The intentional reuse of visual elements throughout a design to establish a pattern of consistency

Physical Lines

A defined, visible line

Diagonal Line

angled lines that direct viewer along the slope of the line

Implied Line

Invisible line created by the line of vision or direction of objects

Size

Larger items appear heavier P

Perception

Cropped in elements appear heavier and add interest

Fonts

using this can helps create hierarchy and add interest

Alignment

Using this can help create movement and order through a design

Composition

The assembly of all the elements of your design that communicates your message

Visual appeal and good implementation of balance

What does a good composition have?

Balance

How we attract the viewer

an element to overpower the design

What does good balance not allow?

allows a design to be interesting without being confusing

What does perfect balance do?

Symmetrical, Asymmetrical, Radial, and Crystallographic

The 4 types of Balance

Symmetrical Balance

elements of a design have equal important on either side of a center line

Asymmetrical balance

elements use different weight, size, shape, contrast, and are arranged to look balanced

Radial Balance

balance created by rotating patterns or elements around a facial point

Crystallographic balance

random placement of elements that visually still achieve a sense of balance

color and contrast, leading lines, size and perception, fonts, and alignment

5 ways to direct eye-flow