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Character
refers to a combination of personal standards of behaviors or traits, such as integrity and moral strength
Code of ethics
a written pledge to make responsible, moral decisions
Core values
these are long-term attributes; they don’t change from day to day or situation to situation. Because each person has different educational and life experiences, core values are not the same for everyone
Ethics
guidelines or accepted beliefs about what is right or wrong, good or bad. Business ethics apply these principles to day-to-day decisions and activities in the workplace
Morals
are similar in meaning to values and are generally considered to be principles or rules for behaving in the right manner.
Stakeholders
persons who have a vested interest in the company.
Values
(personal beliefs) about what is right or wrong.