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what is some industry context behind the daily mirror? (2 points)
owned by reach plc
once the most popular tabloid in the UK, but sales were down 9% in 2022 at 329k compared to metro’s 1million
how has the daily mirror reacted to technology contributing to falling sales?
the mirror launched mirror online, and can now produce regular online news content
what is some context behind reach plc, the company that owns the daily mirror?
largest commercial, national and regional publisher in the UK
why does the mirror claim itself as ‘the intelligent tabloid?’
its website has a lot of variety
how does the daily mirror tie into curran and seaton’s theories of power and media industries? (2 points)
the newspaper industry is dominated by a small number of powerful companies, and the daily mirror is one of the only left wing papers
reach has maintained their position in the UK market by diversifying into regional news
how does the daily mirror tie into sonia livingstone and peter lunt’s regulation theory?
reach plc faces pressure of strict rules and regulations on industry practice, and there’s an underlying issue of protecting citizens from harmful material
how does the daily mirror tie into david hesmondhalgh’s cultural industries theories? (2 points)
reach plc is horizontally integrated and digitally expanded
paid subscriptions for a tablet edition of the newspaper
what is the proper classification for the daily mirror’s target audience according to abc data?
C2DE, over 35, working class labour supporters
how do newspaper producers target audiences? (
the front page attracts the reader and communicates the paper’s view
other pages reinforce the ideology
the values, beliefs and attitudes of the paper will resonate with like-minded readers and build a community based off of the preferred reading
what is the importance of digital convergence and presence for newspapers? (2 points)
it allows it to be interactive (eg. comments) and immediate
it appeals to younger audiences
how does gerbner’s cultivation theory play into the concept of newspapers like the daily mirror? (2 points)
repeated patterns of representation may shape and influence the views and opinions of audiences
messages that resonate with the established beliefs of the target audience are more popular
how does hall’s reception theory play into the concept of newspapers like the daily mirror?
readers who are on the opposite political ideology will have an oppositional response and won’t buy the paper
how does shirky’s end of audience theory play into the concept of newspapers like the daily mirror?
because of digital media, the audience can become prosumers and actively engage with the news media (eg comments)
