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How can you apply action codes to Black Panther?
The teaser posters employ action codes such as the stance of Black Panther as he watches over Wakanda - his posture and positioning connoting protection
3 of the character posters also employ action codes, fists raised, a fist punching into a hand , suggesting they are ready to fight. This will entice younger audiences who enjoy action led genres
How can you apply cultural codes to Black Panther?
Cultural codes of costume mark this film as different to many mainstream superhero movies. The armour and weaponry of T’Challa’s army reflect the tradition of the Masai people. Facial and head decorations also celebrate cultural practice
How can you apply enigma codes to Black Panther?
Enigma codes keep Black Panther’s identity secret - a convention of superhero films. The serious facial expressions of all characters also act as enigmas as we wonder how they will fulfil their role anchored by their individual slogan
Analysis of sequence 1 - First sight of Wakanda
This sets the ‘African aesthetic’ with wide, long shots of beautiful, unspoiled countryside and mountains, a more traditional view of Africa audiences might recognise
However a fanfare announces them breaking the forcefield protecting Wakanda and CGI is used to denote an advanced and exciting city
This sequence is all about celebrating and establishing the setting, which would be especially exciting for people of African descent
Analysis of sequence 2 - a challenge for the throne
This scene creates suspense and tension as Kilmonger reveals who he is. Music, cross-cutting and close up shots help to create the drama in this pivotal scene.
Kilmonger also brings up the issue of the oppression of people of colour across the world - this significant political point is portrayed in a way that still suits the superhero genre
Analysis of sequence 3 - the end sequence
The scene starts with a dissolve edit to keep a connection between Oakland and Wakanda otherwise it would be a bit jarring for the audience.
The setting is new and totally different and recognisable to the audience. African-American teens listening to rap and playing basketball. Our attention is drawn to the fence and the sign through a tilted frame and to the playground through a long shot.
T’Challa and Suri stand out and look much wealthier - unusual to see Africans as wealthier than Americans - but that’s the point!
The narrative here shows the Wakandans sharing their wealth and knowledge to help people of colours - starting with here T’Challa’s dad killed his brother. But this again is subtly presented and fits the genre.