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Confirmation Bias
The tendency to search for or favor information that confirms what we already believe.
Cultural Norms
Rules or expectations for behavior shared by members of a cultural group.
Experimenter Bias
When a researcher’s expectations or beliefs unintentionally influence the outcome of a study.
Hindsight Bias
The “I knew it all along” effect; believing after the fact that an outcome was predictable.
Overconfidence
Overestimating how much we know or how accurate our judgments are.
Peer Review
The process where other experts evaluate a study before it is published to ensure accuracy and credibility.
Case study
In-depth analysis of one individual or group to reveal universal principles.
confidentiality
Ensuring participant information is kept private and not shared.
Confounding variables
Factors other than the independent variable that might influence results.
control group
The group not exposed to the independent variable; used for comparison.
debriefing
Explaining the purpose and any deception of a study to participants afterward.
deception research
Studies where participants are not fully informed to prevent bias (must be ethically justified).
Dependent variables
The outcome that researchers measure to see the effect of changes.
Double blind study
Neither participants nor researchers know who is in the experimental or control group, reducing bias.
experiment
A research method that manipulates variables to establish cause-and-effect.
experimental group
The group exposed to the independent variable.
falsifiabilty
The ability for a hypothesis to be tested and possibly proven wrong.
generalizabilty
The extent to which research findings apply to people beyond the study sample.
Hypothesis
A testable prediction about the relationship between variables.
Independent variables
The factor manipulated by the researcher to see its effect.
Informed Assent
Agreement to participate given by minors, with parental consent.
Informed Consent
Participants agreeing to take part in a study after being told what it involves.
Institutional Review Board (IRB)
A committee that reviews studies to ensure they meet ethical standards.
Likert Scales
Rating scales (e.g., 1–5) used to measure attitudes or opinions.
Naturalistic Observations
Observing behavior in natural settings without interference.
Operational Definitions
Defining variables in specific, measurable ways.
Placebo
An inactive substance or treatment used as a control in experiments.
Placebo Effect
Improvement due to the belief in treatment, not the treatment itself.
Professional Ethics
Rules guiding responsible and moral conduct in psychological research.
Qualitative research/measures
Data that is descriptive (words, observations) rather than numerical.
Quantitative research/measures
Data that is numerical and measurable.
Random Assignment
Placing participants into groups by chance to minimize bias.
Replication
Repeating a study to see if the findings are consistent.
Single Blind Study
Participants don’t know which group they are in, but researchers do.
Social Desirability bias
Tendency for participants to respond in ways they think are socially acceptable.
Structured interviews
Standardized questions asked in a fixed order to collect data.
survey
A method of collecting self-reported attitudes or behaviors from a large group.
theory
A well-tested explanation that organizes and predicts behavior or events.
validity
The extent to which a test or study measures what it is intended to measure.