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Horse race coverage
________ is a type of news coverage of presidential election campaigns in which the media treat the campaign as if it were a sporting event, generating excitement by focusing on who is ahead, who is making a comeback, and so on.
Hard news reporting
________ is based on facts, they describe the political event at a local or a national level in the format of news, they don't analyze the event they just report what happened.
The negative connotation in the political campaign
as it shifts away the focus of the campaign itself and turns it into a popularity contest, it lowers the quality of the election since the population is focusing on the race rather on the issues that the candidates are arguing for
The problem?
due to the fact that they can prioritize news based on scandals or ratings rather than the seriousness of the matter in larger spheres.
Note 
Flashcard (43)