________ is a type of news coverage of presidential election campaigns in which the media treat the campaign as if it were a sporting event, generating excitement by focusing on who is ahead, who is making a comeback, and so on.
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Hard news reporting
________ is based on facts, they describe the political event at a local or a national level in the format of news, they don't analyze the event they just report what happened.
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The negative connotation in the political campaign
as it shifts away the focus of the campaign itself and turns it into a popularity contest, it lowers the quality of the election since the population is focusing on the race rather on the issues that the candidates are arguing for
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The problem?
due to the fact that they can prioritize news based on scandals or ratings rather than the seriousness of the matter in larger spheres.
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