TLE 8 – ICT Tools in Online Marketing Reviewer

A comprehensive set of vocabulary flashcards covering Online Marketing tools, Philippine ICT laws, Intellectual Property rights, and Graphic Design fundamentals.

Online Marketing

Also called Digital Marketing, it uses the internet and digital platforms to promote products and services.

ICT (Information and Communication Technology)

Digital tools used to create, manage, and deliver marketing communications, as well as gather and analyze customer data.

SEO Tools

Tools used to improve website ranking and visibility in search engines.

Analytics Tools

Tools used to monitor website traffic, campaign performance, and analyze customer behavior.

Content Marketing

A digital marketing strategy involving the creation of valuable content to engage audiences.

Search Engine Marketing (SEM)

The use of paid search advertisements to increase visibility in search engines.

Social Media Marketing (SMM)

The process of marketing through social media platforms like Facebook, Instagram, and TikTok.

Affiliate Marketing

A strategy where affiliates earn rewards or commissions for referrals.

Influencer Marketing

Promotion of products using influencers or key personalities.

Republic Act No. 10844

Also known as the DICT Act, it created the Department of Information and Communications Technology to promote ICT development and cybersecurity.

Republic Act No. 10627

Known as the Anti-Bullying Act, which covers prevention and handling of cyberbullying.

Cyberbullying

Using digital devices to harass, threaten, humiliate, or spread false information about another person.

Republic Act No. 10173

The Data Privacy Act of $2012$, which protects personal information and defines the rights of data subjects.

Transparency (Data Privacy Principle)

The principle that people must know how their data is being collected and used.

Legitimate Purpose

The data privacy principle stating that data should only be collected for lawful reasons.

Proportionality

The data privacy principle that requires collecting only the information that is necessary.

Republic Act No. 8293

The Intellectual Property Code which protects creations of the mind such as inventions, literary, and artistic works.

Copyright

A form of intellectual property that protects books, music, films, software, and artwork.

Trademark

Protects brand names, logos, and symbols associated with products.

Service Mark

Protects services instead of physical products.

Patent

An intellectual property right that protects inventions.

Trade Secret

Protects confidential business information.

Infringement

Using copyrighted work without the permission of the owner.

Piracy

The illegal copying or sharing of software, movies, or music.

Plagiarism

Using another person's ideas or work without providing proper credit.

Fair Use

A doctrine allowing limited use of copyrighted work for purposes like criticism, news reporting, teaching, and research.

Creative Commons (CC)

A system that allows creators to share work with specific permissions, such as CC BY (credit required) or CC BY-NC (non-commercial use only).

Public Domain

Works that anyone may freely use because copyright has expired, rights were waived, or they are not copyrightable.

Graphic Design

The art of combining text, images, colors, and shapes to communicate ideas and information visually.

Elements of Design

The building blocks of design, remembered by the mnemonic LSCTVFT: Line, Shape, Color, Texture, Value, Form, and Typography.

Principles of Design

Rules for organizing elements effectively, remembered by the mnemonic B-C-E-A-R-P-M-U: Balance, Contrast, Emphasis, Alignment, Repetition, Proportion, Movement, and Unity.

GIMP

GNU Image Manipulation Program; a free image editing software used to edit photos, create graphics, and remove backgrounds.

XCF

The native file format for GIMP project files.

Layers Panel

A part of the GIMP workspace that shows image layers, allowing objects to be edited separately.

Saturation

A photo editing adjustment that makes colors more vibrant or dull.

Color Correction

The process of fixing color problems in an image to achieve a more natural look.