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Market
a group of buyers and sellers of a particular product
Perfectly competitive market
all goods are exactly the same
buyers and sellers are so numerous that no one can affect price - each is a price taker
everyone accepts market prices and have no desire to change it
Quantity demanded
The amount of the good that buyers are willing and able to purchase
Law of demand
the claim that the quantity demanded of a good falls when the price of the good rises, other things equal
Demand schedule
a table that shows the relationship between the price of a good and the quantity demanded
obeys law of demand
when graphed, creates a negative slope
Market demand
the sum of the quantities demanded by all buyers at each price
Demand curve
Shows how price affects quantity demanded
Non-price determinants of demand
Shift the D curve
Change in price causes a
Movement along the demand curve
number of buyers
an increase in buyers increases the quantity demanded at each price which shifts the D curve to the right
a decrease in buyers decreases the quantity demanded at each price, shifts the D curve to the left
How does income relate to demand
For normal goods:
An increase in income increases quantity demanded at each price, shifts D curve to the right
A decrease in income decreases quantity demanded at each price, shifts D curve to the left
For inferior goods:
An increase in income decreases quantity demanded at each price, shifts D curve to the left
A decrease in income increases quantity demanded at each price, shifts D curve to the right
Prices of related goods: substitutes
Substitutes:
An increase in the price of good A increases the demand for good B
A decrease in good A decreases the demand for good B.
When goods are substitutes, people want to buy the less expensive one
Prices of related goods: complements
Complements:
Goods that are bought/used together
An increase in price of good A will cause a decrease in demand for good B
A decrease in the price of good A will cause an increase in demand for good B
Tastes
Anything that positively or negatively draws attention to a good will increase or decrease demand and shift the D curve right or left, respectively
Expectations
Expectations of future circumstances can affect consumer’s buying decisions now, leading to an increase or decrease in demand for a product
Quantity supplied
The amount of a good that sellers are willing and able to sell
Law of supply
Quantity supplied will increase when the price increases, all other things equal
Supply schedule
A table that shows the relationship between price and quantity supplied; as price goes up, quantity supplied will increase
When graphed, creates a positive slope
Market supply
Sum of the quantities supplied by all sellers at each price
Input prices
Ex. wages, price of raw materials, parts
A fall in input prices makes production more profitable, so quantity supplied increases at each price, shifting S curve to the right
An increase in input prices decreases quantity supplied at each price, shifting S curve to the left
Technology
Better technology equals more quantity supplied at each price, shifts S curve to the right
Number of sellers
An increase in sellers leads to more quantity supplied at each price, shifting the S curve to the right
A decrease in sellers leads to less quantity supplied at each price, shifting the S curve to the left
Prices of other goods
If the price of good A increases, a producer of good B may start producing good A to obtain profits which will shift the supply curve of good A to the right
Expectations of future prices
If the price of a good is expected to rise in the future, sellers may hold off on supplying it until the future
If the price of a good is expected to decrease, sellers may try to sell more now
Shifts curve to the left and right respectively
Taxes and Subsidies
Higher taxes increase per-unit costs, shifting S curve to the left
Subsidies decrease per unit costs, shifting S curve to the right
Government restrictions
Quotas (limits) and licensure lead to a shift left in the S curve
Price
Movement along the S curve
Equilibrium price
where quantity supplied and quantity demanded intersect
Surplus
Quantity supplied is greater than quantity demanded
Leads to a decrease in price; Qd increases and Qs falls, prices fall until market reaches equilibrium
Shortage
Quantity demanded exceeds quantity supplied
Sellers will increase price which decreases Qd and increase Qs until market reaches equilibrium