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population
the entire group of individuals we want information about
census
collects data from every individual in the population
sample
a subset of individuals in the population from which we actually collect data
sample survey
a study that uses an organized plan to choose a sample that represents some specific population
convenience sample
choosing individuals who are easiest to reach
bias
using a method that favors some outcomes over others; if a statistical study consistently under or overestimates the value you want to know
voluntary response sample
consists of people who choose to be in the sample by responding to a general invitation
random sampling
using a chance process to determine which members of a population are included in the sample
simple random sample (SRS)
chosen in such a way that every group of n individuals in the population has an equal chance to be selected as the sample
stratified random sample
a sampling design in which the population is classified into strata
strata
group of similar individuals
cluster sample
a sampling design in which the population is classified into clusters
cluster
group of individuals that are located near each other
sampling errors
lead to bias
undercoverage
occurs when some members of the population cannot be chosen in a sample
nonresponse
occurs when an individual chosen for the sample cannot be contacted or refuses to participate
response bias
anything in a survey design that influences responses (can be gender, race, ethnicity, behavior, etc)
wording of questions
confusing or leading questions can introduce strong bias
inference
inferring information about a population from what we know about a sample
observational study
observes individuals and measures variables of interest but does not attempt to influence the responses
experiment
deliberately imposes some treatment on individuals to measure their responses
confounding
occurs when two variables are associated in such a way that their effects on a response variable cannot be distinguished from each other
treatment
a specific condition applied to the individuals in an experiment
experimental units
the smallest collection of individuals to which treatments are applied
subjects
when the experimental units are human beings
random assignment
assigning the experimental units to treatments using a chance process
completely randomized design
the experimental units are assigned to the treatments completely by chance
control
keeping other variables that might affect the response the same for all groups
double-blind
neither the subjects nor those who interact with them and measure the response variable know which treatment a subject received
placebo effect
the response to a dummy treatment
statistically significant
an observed so large that it would rarely occur by chance
block
a group of experimental units that are known before the experiment to be similar in some way that is expected to affect the response to the treatments
randomized block design
the random assignment of experimental units to treatments is carried out separately within each block
informed consent
an ethical principle that research participants be told enough to enable them to choose whether they wish to participate
confidentiality
an ethical principle that all data about the research participants is protected
matched pairs design
a type of randomized block design, the idea is to create blocks by matching pairs of similar experimental units
lack of realism
can prevent us from generalizing results from an experiment