The Big Issue - Industry

publisher

Dennis

how does the Big Issue operate?

Not for profit basis where any extra revenue goes to support the homeless

where is it sold

on the street where street vendors buy copies of the Big Issue for £1.50 each and sell them on for £3.00 each

what is the main goal

to give the homeless a legal way of making money and helping them to support themselves

who gave them funding to set it up this risky idea

Body Shop (entrepreneurship)

how much funding did they receive from the Body Shop?

£50,000

in 1995 how did they diversify

The Big Issue Foundation (advise)

in 2005 how did they diversify?

Big Issue Invest (£20,000 to £3 mill in social enterprises/charities in the UK)

what is the Big Issue an example of?

not all companies are all about profit and power

advertising

directed to affluent ABC1 audiences to help the Big Issue

how have they kept their popularity

famous/iconic people that have pre-sold fans

despite it remaining a independent niche magazine what else has it achieved?

became a globally recognized brand because of different global editions

what does Zino allow audiences to do

lets customers purchase one copy instead of signing up for a years subscription

what does digital distribution allow?

target audiences who are online regularly to be targeted and for people to purchase it of they do not have local vendors

how many countries does Zino offer the Big Issue to?

174

dual revenue

used to support the vendors

at the height of there success how many copies were vendors selling a week?

300,000

how is the magazine industry suffering?

more people are choosing to use content online

by 2011 how many copies were they selling a week?

only 125,000

what does the Big Issue now offer?

more political content on social reform to try to rebrand the magazine

what has the rebranded magazine changed price wise?

raised the cover price to make money from reduced sales