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control
ability to control for threats to research validity; ability to rule out alternative explanations
perhaps most important element in/feature of science
experimental control
reduce variability in everything but IV
control groups/conditions are qual on everything but IV
random experiment and large sample sizes are also forms of experimental control
variability (of individual differences across groups/conditions and of statistics across samples) reduces
control experiment
provide standard of comparison
control group (absence of manipulation) not always necessary
ex. low level of IV vs high level of IV
control condition (not group) when using within-subjects design; “group” implies between-subjects design
strategies to achieve/enhance control
random assignment to groups
matching
subject as own control (within-subject designs)
manipulation checks
instrumentation of response
building nuisance variables into the experiment
statistical control
random assignment to groups
equates groups of participants by ensuring that every member of the sample has an equal chance of being assigned to any group
used in experimental designs
controls for both known and unknown variables
increasing sample size makes it more likely that groups will be more nearly equal
matching
participants are matched on some variable or characteristic of interest. pair participants by similarity, then randomly assign each participant in pair to groups.
controls only known variables
control and treatment groups should be more alike on matched variable than if randomly assigned
control and treatment groups should be less alike on unmatched variables than if randomly assigned
only use when you are sure the matched variable is related to the DV
subject as own control (within-subjects design)
participants complete all/every experimental condition(s)
potential problems?
irreversibility of treatment effects - participants permanently changed as a result of first/prior condition
dependability of treatment effects - condition operates differently as functino of prior condition
contrast/order effects: second condition perceptually contrasted w/ first condition
carry-over/sequence effects: participants “carry” with them some “psychological baggage” from first into second condition
how to control for some within-subjects design threats
practice effects → increase time intervals
irreversibility of treatment effects → cannot use within-design; switch to between-subjects design
dependability of treatment effects → counterbalancing
run analyses on full sample and dependability effects will “wash away/even out”
intrasubjects (all participants complete each order) vs. intersubjects (some complete one order, others complete other order)
reverse → ABCD, DCBA
complete (all possible combinations) vs. incomplete (not all possible combinations)
3-condition complete counterbalancing → ABC, BCA, CAB, BAC, ACB, BCA
manipulation checks
using wording to influence a participant’s thinking
assess efficacy of manipulation of IV
“did manipulation work as intended?”
usually accomplished vis t-test and/or ANOVa
different from attention checks (eg. bogus items, instructed response items) → do not tell you about manipulation
instrumentation of response
review: measures should be objective, standardizes, reliable, and valid
measures should also be sensitive (ex. fineness, precision)
artificially discrete/coarse, measures should be avoided → use continuous levels of measurement where possible
measures should be able to discriminate between two individuals with slightly different construct levels
we want to allow the DV to vary as much as possible between groups/conditions
more variability in DV → more variability than can be explained by variability in IV
building nuisance variables into the study
treating extraneous variables as moderator variables
moderator variable: moderates/influences the relationship between the IV and DV
controls for only the nuisance/moderate variable
nuisance/moderator variable cannot be confounded with IV
cannot vary systematically with IV
must have variability within all experimental conditions
statistical control
use correct test to statistically equate individuals on some control variable
correlation design (continuous IV) w/ control variables(S) → regression
experimental design (categorical IV) w/ control variables (s) → ANCOVA
statistical power of the study
measurement error
use statistical tests to confirm the successfulness of manipulation check and random assignment