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Internal Environment
Factors within the organization that affect business operations.
Controllable Factors
Factors within the internal environment that can be managed or influenced by the organization.
Company Policies and Culture
Guidelines and shared values that shape the behavior and practices within an organization.
Organizational Structure
The system that outlines how certain activities are directed in order to achieve the goals of an organization.
Management and Employees
The individuals responsible for making decisions and those who carry out the tasks within the organization.
Physical and Financial Resources
Tangible and monetary assets available to an organization for its operations.
Innovation and Research Capabilities
The ability of an organization to develop new ideas and improve products or services.
External Environment
Factors outside the organization that impact decisions and performance.
Micro Environment
The immediate surroundings of a business that directly influence its activities and performance.
Customers
Key stakeholders that drive demand and revenue for a business.
Suppliers
Entities that provide raw materials and inputs necessary for production.
Competitors
Other businesses that affect pricing, marketing, and strategy within the same market.
Intermediaries
Dealers, agents, and wholesalers that facilitate the distribution of products.
Public and Media
Entities that can influence a company's brand image and reputation.
Employees and Management
The workforce and leadership that determine the internal strength of an organization.
Shareholders
Individuals or entities that own shares in a company and expect profitability and growth.
Macro Environment
Broad external forces that shape business operations and require adaptation.
Political Environment
Government policies, political stability, and taxation rules that influence business laws and operations.
Economic Environment
Economic conditions such as inflation, GDP, and interest rates that affect customer purchasing power.
Socio-Cultural Environment
Demographics, lifestyle, education, traditions, and values that impact consumer preferences.
Technological Environment
Innovations and advancements that create new opportunities and require adaptation.
Legal Environment
Laws related to business operations, including labor laws, tax laws, and consumer protection.
Corporate Social Responsibility (CSR)
A company's voluntary commitment to act in an ethical and socially responsible way.
CSR Activities
Actions taken by a company to fulfill its social responsibility, such as environmental protection and supporting social causes.