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hindsight bias
“I knew it all along”- tendency to believe AFTER learning an outcome that you saw it coming
we distort/misremember earlier predictions
we view events as inevitable (when they actually happened by chance)
self-serving bias- we want to believe we’re right
overconfidence
thinking we know more than we do/being very confident we’re right (ex. when asked how sure we are about factual questions, we’re more confident than we are correct)
perceiving order in random events (Gambler’s Fallacy)
finding patterns in completely random data because random sequences don’t always look random (ex. flipping a coin and seeing “patterns” of heads or tails)
scientific method
self-correcting process for evaluating ideas with observation and analysis
theory
explains behaviors/events by offering ideas that organize observations
hypothesis
a testable prediction, often implied by a theory
operational definition
clear, detailed statements/procedures about how you will measure/quantify the data collected about the variables.
allows researchers to successfully replicate a study → MUST be measurable, quantifiable, and achievable
ex. happiness: # of times someone laughs in 1 hour or self-reported questionnaire
replication
repeating a study with different participants/situations to see if the same results occur
case study
descriptive study where one person/group being studied to try revealing universal principles (usually used when it’s unethical to study multiple participants, ex. feral children documentary from sociology). **can’t generalize to entire population
clinical case study: therapist investigates the problems associated with a client
naturalistic observation
descriptive study where behavior is observed in their natural state
survey
descriptive study asking people to report their behavior or opinions (less depth than other descriptive studies because it’s self-reported)
wording effect, false consensus effect
wording effect
certain wording of questions in a survey can affect opinions or responses
sampling bias
when sample isn’t chosen randomly; produces unrepresentative data
representative sample
randomly selected sample; no sampling bias
population
everyone in the group being studied
random sample
sample where everyone has an equal chance of inclusion
correlation
measure of how much 2 factors coincide/how well either factor predicts the other. DOES NOT imply causation. detects naturally occurring relationships, no manipulating
variable
anything that can vary and is feasible/ethical to measure
correlation coefficient, r
statistical index of the relationship between 2 things (how easily the points fit on a straight line on a graph)
scatterplot
graphed cluster of dots, represents values of 2 variables
illusory correlation
perceiving a relationship where none exists, or perceiving a stronger-than-actual relationship
confirmation bias
at the root of many superstitions
regression toward the mean
tendency for extreme/unusual scores/events to regress toward the average (ex. students who score way higher/lower than usual on a test are likely to return to their average score when retested)
experiment
a research method where investigator manipulates 1 or more factors to observe the effect on some behavior/mental process to find the WHY
isolates for causes and effects
manipulates factors that interest us, while other factors are kept under control
experimental group
the group being exposed to treatment
control group
the group not receiving treatment
random assignment
controls groups by chance, ensures comparable groups
reduces confounding variables
double-blind
neither the researcher nor the participants know if the treatment or placebo was given. necessary because:
experimenter bias: experimenter may influence results because they’re looking for a certain outcome
subject/participant bias: subjects may act in a way they think the experimenter wants them to act
confounding variables: random assignment reduces these
Hawthorne effect: subjects change their behavior in a study because they’re aware of being observed
placebo effect
experimental results caused by expectations alone
independent variable
the variable being manipulated
dependent variable
the outcome being measured
confounding variable
a variable that could potentially influence results but we don’t know whether it does or not
validity
how much/to what extent a test measures/predicts what it’s supposed to
APA ethics code
code necessary for all ethical experiments to follow
informed consent: giving people enough info to decide if they want to be in a study
protection from greater-than-usual harm and discomfort
confidentiality: keep individual info private
debrief: post-experimental explanation of a study, including purpose/any deceptions, to the participants
anonymity: can participate without giving identifying info
descriptive statistics
numerical data used to meaningfully measure and describe characteristics of groups
measures of central tendency, variation
meaningful description → accurate conclusions
misrepresentation → inaccurate conclusions
hierarchy: 1. central tendency (mean median mode), 2. variance (range, standard deviation)
histogram
bar graph depicting frequency distribution
mode
most frequently occurring score(s) in a distribution
mean
average of a distribution
median
the middle score (50th percentile) of a distribution
skewed
scores lacking symmetry around their average value
range
highest score - lowest score
standard deviation
computed measure of how much scores vary around the mean
outliers increase this number
normal curve
bell-shaped curve of normal distribution (68% lie within 1 st. dev. of mean, 95 within 2 st. devs., 99.7% within 3 st. devs.)
inferential statistics
data allowing one to generalize the probability of something being true about a population
statistical significance
how likely it is that a result occurred by chance
in comparing data between experimental and control groups, the difference MUST be large enough to be considered meaningful; otherwise, a very small difference could be due to chance alone.
odds of data occurring by chance ≤ 5% → to say a study is significant, the p-value must be less than 0.05
variance
standard deviation squared
z-score
indication (in terms of standard deviations) of distance. from the mean
statistical reliability
when is an observed difference reliable? when can you generalize your findings to a whole population?
LARGE, REPRESENTATIVE sample
attribution theory
we attribute others’ behavior to their stable traits (dispositional attribution) or the situation (situational attribution)
fundamental attribution error
tendency to underestimate situation and overestimate disposition (ex. if someone cuts you off in the parking lot, you might think wow they’re a rude person)
attitude
feelings that predispose us to respond in a certain way to people or events
attitudes influence actions, actions influence attitudes
persuasion routes change attitudes
peripheral route persuasion
when people are influenced by incidental cues (ex. a tiktok influencer is really attractive so you buy a product they’re promoting)
central route persuasion
offers evidence/arguments that trigger careful thinking
foot-in-the-door phenomenon
tendency for people who agreed to a small request to comply later with a large request (ex. you feel bad saying no to salespeople, so you buy a bunch of things you didn’t want to buy in the first place)
door-in-the-face phenomenon
making large, unreasonable requests then small requests (makes the small request seem more appealing) (ex. you ask your parents for a 1am curfew even though you really only want a 12am curfew)
role
set of expectations about a social position, defining how those in the position ought to behave
Stanford prison experiment
male college students became either guards or prisoners, but was horribly unethical and was terminated after 6 days instead of the full 2 weeks. left them all super scarred and damaged emotionally. violated the APA ethics code bc it didn’t protect the participants from harm.
cognitive dissonance
when our attitudes/thoughts/beliefs don’t line up with our actions and we feel bad
norms
understood rules for accepted/expected behavior
chameleon effect
unconsciously mimicking others in current social environment
social contagion
spread of behavior between a group (ex. yawning, laughing)
mood contagion
taking on emotional tones of others (ex. expressions, postures, inflections, etc.)
mood linkage: sharing of moods
positive herding
positive ratings generate more positive ratings
conformity
adjusting behavior/thinking to coincide with a group standard
Asch conformity test
participants were more likely to give wrong answers about which lines were the same length if the wrong answers were first given by other “participants.”
37% gave the obviously wrong answer. when one person agreed with the right answer, 5% still gave the wrong answer.
normative social influence
results from desire to gain approval/reject disapproval
informational social influence
results from willingness to accept opinions about reality
Milgram obedience experiment
participants had to give an electric shock to “subjects” when they incorrectly answered questions, level of shock increased as study went on.
65% delivered the HIGHEST level of shock
foot in the door
concluded that obedience trumps morality, people will usually follow orders
social control
power of the situation
personal control
power of the individual
minority influence
power of 1 or 2 individuals to sway the majority
social facilitation
strengthened performance when others are around
social loafing
the tendency for people in a group to exert less effort when pooling their efforts towards attaining a common goal than when individually accountable
deindividuation
loss of self-awareness/self-restraint occurring in group situations that foster arousal and anonymity (ex. following the crowd in yelling at the ref)
group polarization
the beliefs/attitudes we bring to a group grow stronger as we discuss them with like-minded others
groupthink
when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives (ex. you’re working on a group project and the group decides on a route that you don’t think will get a good grade, but you stay quiet to keep the group in harmony)
culture
behaviors, attitudes, values, and traditions shared by a group and transmitted from one generation to the next
prejudice
an unjustifiable/usually negative attitude toward a group/its members
stereotypes, discrimination
stereotypes
generalized beliefs about a group of people (ex. women are more emotional than men)
discrimination
acting in negative/unjustifiable ways towards members of a group one is prejudiced towards
microaggressions
subtle forms of discrimination
explicit prejudice
prejudice on the “radar screen” of our awareness (ex. “wow, i really hate women!”)
implicit prejudice
unaware of how our attitudes are influencing our behavior (ex. walking on the other side of the street after seeing someone of a certain group)
ingroup
people with whom we share a common identity (“us”)
outgroup
people perceived as different/apart from our ingroup (“them”)
ingroup bias
tendency to favor our own group
just-world phenomenon
tendency for people to believe the world is just/fair and people get what they deserve/deserve what they get
scapegoat theory
says prejudice offers an outlet for anger by providing someone to blame (ex. hitler blamed the jews for germany’s problems and used that to justify murdering 6 million of them)
other-race effect
tendency to recall faces of one’s own race more accurately than the faces of other races
availability heuristic
tendency to estimate the frequency of an event by how readily it comes to mind (ex. you watch the news and see high crime in a certain neighborhood, then when someone mentions the neighborhood you immediately assume it’s dangerous because that is the notion most readily available to your brain)
victim blaming
amplified by hindsight bias and just-world phenomenon
aggression
any physical or verbal behavior intended to harm someone physically or emotionally
can be done reactively out of hostility or proactively as a calculated means to an end
emerged from interaction between biology and experience → biopsychosocial
frustration-aggression principle
the principle that frustration creates anger which can generate aggression
social script
a culturally modeled guide for how to act in various situations
mere exposure effect
phenomenon that repeated exposure to novel stimuli increases liking of them (ex. you may get a so-so first impression of someone but with time you grow to like them more)
passionate love
an aroused state of intense positive absorption in another, usually present at the beginning of a romantic relationship
companionate love
deep affectionate attachment we feel for those with whom our lives are intertwined (still romantic love)
equity
people receive from a relationship in proportion to what they give to it
self-disclosure
revealing intimate aspects of ourselves to others
altruism
unselfish regard for the welfare of others, with no expectation of any benefits for the helper
bystander effect
tendency for bystanders to be less likely to help if other bystanders are present