Marketing concepts worksheet.

Marketing

activity, institutiosn, and processes for creating communicating delivering and exchanging offetings that have value for customers, society as a whole

exchange

you give up something to get something you value more, / marketing can still happen even if there is not a exchange.

what are the four marketing orientations.

production orientation.
sales orientation
market orientation
societal marketing orientation.

what is the production orientation about?

the company focuses in what it can produce best, this can work if DEMAND IS HIGH AND COMPETITION IS LOW.

What is sales orientation about?

the believe of agressive advertising and personal selling drive profits, regartless the product truly fits with customer needs.

what is the market orientation about?

they focus on what the customer actually want?

what is societal marketing orientation about?

they focus in if it is good for the customer and good for the world.

what is the primary goal of sales orientation?

sell in high volume and only one transaction.

what is the primary goal of market orientation?

have a long term relationship and it focus on customer satisfaction.

what is the main tool used in sales orientation?

heavy advertising and personal selling.

what is the main tool of marketing orientation?

entire the market mix with products, promotions, prices or places.