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working memory model
baddeley and hitch 1974
levels of processing model of memory
craik and lockhart 1972
depth of processing and retention of words in episodic memory
craik and tulving 1975
forgetting curve
ebbinghaus 1885
classical conditioning
pavlov 1902
law of effect
thorndike 1898
multi-store model of memory
atkinson and shiffrin 1968
little albert experiment
watson and rayner 1920
social learning theory
bandurra 1977
bobo doll experiment
bandurra, ross and ross 1961
operant conditioning
skinner 1938