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What are measures of central tendency? AO1
Describe a data set by identifying a central score that represents the general trend of data - typical/average score
Eg mean, median & mode
Mean AO1
Average value of all scores
Calculated by adding together all of the scores in a data set & dividing the total by the number of scores
Mean strength AO3
P - takes into account ALL of the scores
E - some researchers argue that even the extreme values in a data set are important in “telling the whole story”
T - the mean misses nothing out & gives a more valid measure than the median & mode
Mean limitation AO3
P - most sensitive measure of central tendency
E - can be skewed or distorted by outliers
T - measure may be unreliable as misrepresents the true tendency of data set
Median AO1
The middle value
Calculated by arranging all scores from lowest to highest & crossing one off from each side until the middle is reached
Median strength AO3
P - unaffected by outliers
E - only interested in what occurs in the middle of a data set & not at the extremes
T - more representable than the mean
Median limitation AO3
P - less sensitive than the mean
E - can be argued that it isn’t a true representation of ALL the scores as it doesn’t take into account the extreme scores
Mode AO1
Most frequent value
May be 2 modes (bimodal)
Only measure of central tendency you can use when behaviours are in categories
Mode strength AO3
P - will never be a decimal score
E - some researchers don’t like averages that are decimals as they can be meaningless (eg someone can’t score 2.5 goals)
T - unaffected by extreme scores so useful with large data sets
Mode limitation AO3
P - relies on there being a score which occurs more than others
E - may not always be the case or there might be two or more modes (bimodal)
T - sometimes most frequent scores might be at one end of the data set so not helpful in measuring central tendency
What are measures of dispersion? AO1
Shows how spread out a spread of scores are
Range AO1
Measures the spread of data
Calculated by subtracting the lowest score from the highest score
Range strength AO3
P - often used in conjunction with the median
E - the median analyses what’s happening in the middle of data whereas the range analyses what’s happening at either end
T - shows the spread of scores in a data set
Range limitation AO3
P - distorted by outliers
E - can also be misleading as based on highest & lowest values
T - range may suggest that the scores are quite spread out when most of them were close to the mean
Standard deviation AO1
Tells us how far scores deviate from the mean
Larger standard deviation = larger the dispersion, more variety, curve will be long & flat
Small standard deviation = smaller the dispersion, less variety, curve will be tall & thin
Standard deviation strength AO3
P - takes into account all scores & uses the mean
E - gives useful info that takes us beyond the mean eg mean might be the same for 2 groups but the s.d may be different
Standard deviation limitation AO3
P - can be impacted by a distorted mean
E - if the mean has been skewed by outliers than the s.d will be misleading
T - may not truly reflect the spread of scores in a data set