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concept
a mental grouping of similar objects, events, ideas, or people.
prototype
a mental image or best example of a category.
schema
a concept or framework that organizes and interprets information.
assimilation
interpreting our new experiences in terms of our existing schemas.
accommodation
adapting our current schemas to incorporate new information.
algorithms
a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier use of heuristics
heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than an algorithm
stereotype
a generalized (sometimes accurate but often overgeneralized) belief about a group of people.
representative heuristic
estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
priming
the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response.
framing
the way an issue is posed; how an issue is worded can significantly affect decisions and judgments
gambler’s fallacy
a failure to recognize the independence of chance events, leading to the mistaken belief that one can predict the outcome of a chance event on the basis of the outcomes of past chance events
sunk cost fallacy
our tendency to continue with an endeavor we've invested money, effort, or time into—even if the current costs outweigh the benefits.
executive functions
cognitive skills that work together, enabling us to generate, organize, plan, and implement goal-directed behavior.
creativity
the ability to produce new and valuable ideas.
divergent thinking
creative thinking in which an individual solves a problem or reaches a decision using strategies that deviate from commonly used or previously taught strategies
convergent thinking
narrowing the available problem solutions to determine the single best solution, generally the less creative way of thinking
functional fixedness
the tendency to perceive an object in terms of its most common use
belief perserverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited.
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.
overconfidence
the tendency to be more confident than correct — to overestimate the accuracy of our beliefs and judgments.
convergence
a cue to nearby objects’ distance, enabled by the brain combining retinal images.
monocular depth cues
a depth cue, such as interposition or linear perspective, available to either eye alone.
relative clarity
a visual perception that refers to how people interpret the clarity and sharpness of objects to determine how close they are
relative size
one of the monocular depth cues arising from the principle that the size of an object’s visual image is a function of its distance from the eye
texture gradient
the progressive decline in the resolution of textures as the viewer moves away from them
linear perspective
a visual cue for perceiving depth, where parallel lines appear to converge and meet at a distant vanishing point
interposition
allows us to perceive depth by understanding that when one object partially blocks the other, the object being blocked is farther away
visual perceptual constancy
perceiving objects as unchanging (having consistent color, brightness, shape, and size) even as illumination and retinal images change.
phi phenomenon
an illusion of movement created when two or more adjacent lights blink on and off in quick succession.
cocktail party effect
the ability to attend to one of several speech streams while ignoring others, an example of selective attention
selective attention
the focusing of conscious awareness on a particular stimulus
change blindness
failing to notice changes in the environment; a form of inattentional blindness.
binocular depth cues
a depth cue, such as retinal disparity, that depends on the use of two eyes
retinal disparity
each eye seeing a slightly different image
gesalt psychology principles
an organized whole. These psychologists emphasized our tendency to integrate pieces of information into meaningful wholes
closure
perceiving information as being complete even if it is missing parts
figure ground
the organization of the visual field into objects that stand out from their surroundings
proximity
one of the gestalt principles of organization. It states that people tend to organize objects close to each other into a perceptual group and interpret them as a single entity.
similarity
perceiving things as a group when they look more similar
bottom up processing
information processing that begins with the sensory receptors and works up to the brain’s integration of sensory information.a mental predisposition to perceive one thing and not another.
top down processing
information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations
perceptual set
a mental predisposition to perceive one thing and not another.