* magazine with social conscience
* readers who want to be involved in social change
* helping less fortunate but in a way which empowers them
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how its more unique and unconventional
* usually charitable publications are produced by matters of by the people the charity is funding due to financial constraints, the big issue however does not
* its edited written and designed by newspaper/magazine professionals, giving it the ascetic of a legitimate appropriate
* unique distribution method, offering proud of Anders a chance to develop their own micro business, regardless of their financial problems, helping them to help themselves
* Focuses on a whole variety of issues, and it's fully inclusive of all genders, races, sexualities etc. 50-50 male-female readership split should be a testament of the multipurpose appeal.
* Focuses on issues of austerity, homelessness, poverty and unemployment throughout. interviews with celebrities find ways to include the interviewees, personal thoughts and/or supports of endorsements of what the magazine trying to achieve
* Due to its high-profile connections do its charitable foundations, attracts a different, more exclusive palette of celebrities and politicians as they are often more willing to contribute if not greater publicity than they are to that's philanthropic more commercialise publication
* Businesses and products created/divided by expanders, start-up organisation, promoting homeless staff or businesses funded by a charitable organisation, in keeping with its positive support of this course