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basic research
research conducted for its own sake (aka pure science)
applied research
a type of research that applies scientific knowledge to a practical problem (client-focused)
evaluation research
a type of research that aims to assess whether social programs are effective in achieving their objectives
think tanks
private or government-run organizations that conduct research to help governments, corporations, social movements, or other groups make decisions about the best policies to pursue or reforms to make
public sociology
the application of sociological theories and research to matters of public interest
big data
large datasets that typically have been created through automated processes (such as data generated by online platforms) and require sophisticated data-processing techniques to analyze
public sector
the portion of an economy (including the labour market) that is controlled by the government
private sector
the portion of an economy (including the labour market) that is not controlled by the government - for instance, the activities of for-profit firms and nonprofit organizations
professional associations
membership organizations that represent individuals who share employment or interests in a specific industry or field, such as an academic discipline like sociology
academic tenure
a form of job security granted to senior professors who are distinguished as experts in their field (it makes it difficult to fire a professor and is meant to protect their ability to study and write abt controversial topics)
adjunct faculty
part-time instructors or lecturers at a college or uni who do not hv long-term contracts with the uni, but who are typically paid for each class they teach
policymakers
top gov, corporate, or other officials who can create laws, regulations, rules, and other sorts of policies that affect people's behaviour
independent scholars
researchers without any affiliations to a uni, think tan, or other institution
market research
research to help guide companies make decisions abt increasing their sales or improving their performance
focus groups
interviews conducted with a group of respondents at the same time
data analytics
involves the use of scientific methods to interpret available information, identify trends and patterns, and map complex relationships
social network analysis
a method for examining the ties linking individuals, groups, or other unites and the dynamics and consequences of these structures
ethnography
a qualitative method of studying a phenomenon within its social context by doing first-hand observations and providing detailed descriptions
thick description
a detailed description of the unfolding of a scene observed first-hand, with particular attention to the subjective and cultural meanings of any behaviours and other aspects of the larger social context
user experience research
a type of research that seeks to better understand the perspective of the end user, the person who will ultimately use the company's product or service
policy briefs
reports written by experts that summarize a particular issue and the recommended policy approaches for dealing with it
white paper
a report that presents an organization's take on an issue, often meant to spark discussion and debate among policymakers, the public, or other audiences
policy intervention
action by policymakers to launch or expand particular programs or enact or alter particular laws
program
made up of different interventions that individuals or groups receive - anything from giving low-income households access to housing vouchers, to enrolling individuals in a smoking-cessation class
needs assessment
a systematic effort to determine what assistance may be needed by the individual clients or communities that a program serves
outcomes assessment
an analysis conducted to determine whether a program has achieved its intended outcomes
demography
a sociological field that focuses on the statistical study of populations
nonprofit organizations
organizations like charities, churches, labour unions, and political organizations that are not government-owned and operate within the private sector, yet-unlike for-profit firms-commit any profits they make to the organization's social purpose
nongovernmental organizations (NGOs)
nonprofit organizations that operate outside of government control and typically conduct operations on behalf of social or political causes across multiple countries
advocacy groups
organizations that engage in public communications and/or lobbying to influence the views and decisions of important audiences, including policymakers and the general public
foundations
private organizations that manage large amounts of assets on behalf of a particular public purpose
clinical sociology
the use of sociological knowledge to improve people's quality of life in a healthcare setting
social determinants of health
the social and environmental conditions and patterns of social interactions that influence the well-being of individuals
public health
an interdisciplinary science focused on studying the determinants of health - including social determinants - and using that knowledge to craft policies and interventions that prevent disease and promote health within communities and societies
implementation research
a type of research that attempts to make better use of scientific knowledge in real-world settings, paying close attention to the roles that various groups play in the successful implementations of that knowledge
intergovernmental organizations
organizations that involve two or more nations working to further a common interest of goal
participatory action research
a type of research that seeks to improve the conditions of a particular community
community-engaged research
a type of research that involves people in the communities being studied as active participants in the research process, rather than passive "subjects" or sources of information
stakeholders
the various individuals or groups with a stake in the outcome of an endeavor
inferences
conclusions based on empirical evidence
paradigms
ways of viewing the world and understanding the human experience
theories
systematic explanations of a natural or social behaviour, event, or other phenomenon
theoretical models
theories that provide a simplified understanding of some process
levels of analysis
the different levels of aggregation at which social scientists can study phenomena, which can range from the macro (societies) to the micro (individuals)
micro level
the lowest level of analysis, which in the social sciences typically involves the study of individuals
unit of analysis
the class of phenomena (e.g., individuals, groups, objects, societies) that researchers want to learn abt through their research
dyads
pairs of people who are connected through social interaction
meso level
the middle level of analysis, which in the social sciences typically involves the study of organizations or other kinds of groups
macro level
the highest level of analysis, which in the social sciences often involves the study of communities, societies, or countries
concepts
can be loosely defined as a mental image of a particular phenomenon that summarizes its key aspects
dimensions
aspects of a concept that can vary
operational definitions
a definitions or procedure for how researchers actually measure an abstract concept when they are collecting data
operationalization
the stage of the research process at which the researcher specifies explicitly and clearly how a concept will be measured
variable
a quantity or characteristic that can vary
research instrument
particular tools that are used in research to measure concepts, such as a survey questionnaire or interview guide
research participants
the people or communities being studied by a researcher
working definition
a draft definition for a particular concept that the researchers uses at the initial stages of a study to help guide their research
independent variable
a variable that a researcher believes explains changes in another variable
dependent variable
a variable thought to be influenced or changed by another variable
value
a specific measurement or observed level of a variable
correlation
when variables are related to one another, in the sense that changes in one variable are associated with changes in another variable
attributes
characteristics of a variable representing its different possible values or categories
direction of the relationship
whether the overall relationship between two numerical variables is positive or negative.
positive relationship
a type of relationship between two numerical variables in which the value of one variable goes up as the value of the other variable goes up, and vice versa
negative relationship (aka inverse relationship)
a type of relationship between two numerical variables in which the value of one variable goes down as the value of the other variable goes up, and vice versa
hypothesis
scientific conjectures - educated guesses - about how the various concepts being studied are related, which researchers develop based on logic or the findings of past research
deductive approach
an approach to empirical investigation in which researchers start with a social theory that they find noteworthy and then test its implications with data
inductive approach (aka induction/inductive analysis)
an approach to empirical investigation in which researchers start with a set of observations and use the empirical evidence they gather to create a more general set of propositions about how the world operates
concept map
a visualization of how concepts relate to one another, which typically includes boxes that represent concepts and arrows that represent relationships
direction of causality
a description of the presumed relationship between two variables that specifies whether changes in the first variable cause changes in the second, or vice versa
mediation
when a concept stands between and links two other concepts in a casual relationship
casual mechanism
the specific process or pathway by which one concept affects another (aka mediating concept, mediating variable, or linking concept)
casual story (aka explanatory story)
a theory of how exactly changes in one concept lead to changes in another concept
moderation (aka interaction)
when a concept (or variable) influences the relationship between two other concepts (or variables)
spuriousness
a situation in which a relationship between two concepts seems to exist but, in reality, they are linked by a third concept, a confounder
confounder (aka confounding variable)
a variable other than the presumed independent variable that may be influencing the dependent variable
suppressor variable
a type of confounder that influences the dependent variable in such a manner that not accounting for it will lead a researcher to mischaracterize the relationship between the independent variable and dependent variable as positive when it is actually negative, or vice versa
reverse causality
a situation in which researchers believe that a change in concept A causes a change in concept B, but the opposite is actually the case
bidirectional
when the causality in a relationship runs in both directions- that is, when changes in the first variable cause changes in the second variable, and changes in the second cause changes in the first
feedback loops
situations in which a change in concept A leads to a change in concept B - which, in turn, loops back to change concept A
scope conditions
the conditions under which a relevant theory derived from a study's empirical research can and cannot reasonably be applied
WEIRD societies
Western, Educated, Industrialized, Rich, Democratic
falsifiable
the possibility that empirical observations can show a hypothesis generated from a theory to be untrue
parsimony
how economical a theory is, as measured by how much of a particular phenomenon it can explain, with how few variables
structural functionalism
a major theoretical approach that focuses on the interrelations between various parts of society and how each part works with the others to make society function in the way that it does
conflict theory
a major theoretical approach that is interested in questions of power
symbolic interactionism
a major theoretical approach that studies how meaning is created and negotiated through social interactions
symbols
the representations that people use to communicate their thoughts and feelings
positivism
a paradigm of scientific knowledge that prioritizes principles of obectivity, knowability, and deductive logic
postpositivism
a paradigm of scientific knowledge that, like positivism, seeks to reject false beliefs through empirical observation, but also holds that it is impossible to verify the truth in any exhaustive fashion
antipositivism
a variety of theoretical approaches that critique positivism and its belief in the possibility of arriving at the truth of reality
social constructivism
a paradigm of scientific knowledge that sees "truth" as a varying, socially constructed, and ever-changing notion, and "reality" as created through people's interactions and interpretations of those interactions
critical theory
a paradigm of scientific knowledge focused on power, inequality, and social change
postmodernism
a paradigm of scientific knowledge that directly challenges the idea of objective knowledge as well as the various ways of knowing that science has traditionally used