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Nominal
Lowest form
Nominal Examples
Gender, race/ethnicity, eye color
Ordinal
Includes categories that can be rank ordered
Ordinal Examples
Grade scale, pain scale
Nonparametric
Level of measurement is usually nominal or ordinal
Nominal Level Data
Mode
Ordinal Level Data
Median
Interval
Distance between intervals of the scale are numerically equal
Ratio
Highest form of measurement
Ratio examples
Pulse, blood pressure, age (cannot be zero or else dead)
Parametric
Interval and ratio levels of data
Significant results are usually identified by
P values less than or equal to 0.05
Population
Particular group of individuals who are being studied
Sample
Focus of a particular study
Study elements
Participants, subjects, objects, or events that might be included in the sample for a study
Sample size
Must be of adequate size to determine significant relationships among variables or differences between groups
Refusal rate
Percentage of potential subjects who decide not to participate in a study
Refusal Rate Equation
(# refusing to participate / # approached ) * 100
Attrition rate
Percentage of students dropping out of a study after the sample size has been determined based on sampling criteria
Independent variable
Variable that influences another variable; also the variable that the researcher controls or manipulates to affect the dependent variable
Dependent variable
An outcome variable that is affected or influenced by the independent variable
Research question
What the research team is trying to answer through the study
Null Hypothesis H0
The hypothesis that suggests there will be no statistically significant effect on the variables being studied
Alternate Hypothesis
Hypothesis that observations from a sample are influenced by a non random event; the hypothesis the researcher os interested in
Sampling Method
Process of selecting people, events, behaviors or other elements that are representative of the population being studied
Quantitative research
objective research methodology used to describe, explain relationships and determine the cause and effect interactions between variables
Qualitative studies
subjective and are conducted to describe and give meaning to life experiences, cultures or historical events
Mixed Methods Studies
uses both quantitative and qualitative methods
Sampling Frame
each person or element in a study target population and then randomly selecting a sample from that population
Stratified Random sampling
Used when the researcher knows some of the variables within a population that will affect the representativeness of the sample
Systematic Sampling
Surveying 100 customers out of a total population of 1000
Nonrandom sampling
technique that does not extend an equal opportunity for selection to all members of the study population
Convenience sampling
Most frequently used
Quota sampling
used to ensure adequate representation of all types of subjects who are likely to be underrepresented (i.e. women, elderly, Minorities)
Purposive sampling
Occurs when the researcher consciously selects subjects, elements, events or incidents to include in the study
Network/Snowball sampling
makes use of social networks and the fact that friends often have common characteristics
Theoretical sampling
used in the research process to advance the development of a theory and is more commonly used in grounded theory studies
eligibility criteria
list of requirements or characteristics essential for membership in the target population
inclusion criteria
requirements that must be present for inclusion into the sample
exclusion criteria
requirements that if present eliminate or exclude participants from being included in the sample