MARK 3000E ch 5

immediate environment

the firm itself ; includes company, its capabilities, corporate partners, and competitors

cohort

a group of ppl born around the same time w/ similar behaviors

marketers should note _____ with gender roles?

the increasing power + earning ability of women in recent decades

physical environment

land, water, and living organisms

when a smartphone company works w/ a battery manufacturer, the batter company is a ______

corporate partner

products can be tailed for specific _____ or _____

income levels or technological needs

generation X characteristics

know as latchkey children, born between 1965 and 1980

products like mobile apps for health tracking are a result of ______

growing health and wellness concerns

when launching a product, focus on the _______, not competitors or suppliers

needs and wants of consumers, aka target market

value based marketing

focuses on giving consumers greater benefit relative to cost than competitors do

SWOT analysis tool

used to analyze strengths, weaknesses, opportunities, and threats in both internal and external environments

green marketing

focuses on environmentally friendly products

greenwashing

occurs when a company promotes a product as environmentally friendly but doesn’t actually make real improvements

_____ cohorts is a group of people born around the same time with shared experiences

generational

_______ are the children of Baby Boomers

gen y aka millennials

________ were hit by the great recession and are delaying major life milestones like buying homes and having kids

millennials

the increase in wealth can be due to….

dual-income households and aging population

products with fairtrade certification support…..

sustainable farming + better environmental practices