Core Content 2

What are the benefits of networking to an individual?

• Increased industry contacts

• Increased personal and professional development

• Increased industry knowledge, including market and competitor insight

• Exposure and promotion of an individual or product

• Enhanced reputation

• Increased work opportunities

• Increased income

Name strategies for self marketing in the creative industries.

• Highlight individual niche attributes such as interests, talents, passions, and a unique selling point (USP)

• Gain recognition and accreditation for expertise with qualifications and endorsements of skills/knowledge

• Proactively share experiences through vlogs/blogs, contribution to articles and public speaking/speaking at events

• Create a network of like-minded individuals through social media and specialist support groups.

• Support others in the industry by offering advice and guidance to other artists, becoming a mentor or offering services to charities.

• Be diverse by creating a portfolio of your career approach, making your own opportunities and marketing for or in a range of sectors.

Name the different types of roles and their responsibilities in the creative industries

• Research and development roles are responsible for generating and developing ideas or creative visions, as well as securing contracts and funding.

• Technician roles are responsible for maintenance and technical support

• Sales and distribution roles are responsible for distributing products to customers and public relations

• Marketing roles are responsible for developing campaigns, advertising and publicising products and services.

What is a permanent contract?

A non-expiring contractual agreement

What is a fixed-term contract?

A contract that lasts for a specific duration or until a designated project is completed.

What is a project-based contract?

A contractual agreement that is established for the duration of a specific project or task.

What is a casual contract?

A contract that provides employment on an irregular or as-needed basis without a long-term commitment.

What is a freelancer?

An individual who offers services on a project basis, often working independently rather than being employed by a company.

What is a sole trader?

A business owned and operated by a single individual who is personally responsible for its debts and obligations.

What is a sub-contractor?

A person or business hired by a contractor to perform specific tasks or services as part of a larger project, typically under a contractual agreement.

What is the importance of financial acumen?

• Enables accurate creation of budget

• Supports appropriate production volumes and setting of financial goals

• Supports cost-effective decision making when allocating finances

• Enables effective monitoring of the financial health of the business

• Supports accurate forecasting, including predicted sales.

What are the features of income tax?

• Amount of tax paid is dependent on personal income

• Different tax brackets based on taxable income

  • Personal allowance

  • Basic rate

  • Higher rate

  • Additional rate

What are the features of corporation tax?

• Paid on profits from doing business as a

  • Limited company

  • Any company with a UK branch or office

• Calculated and paid using company tax return

How would one develop their professional client relationships

• Researching the client or organisation, for example their products, their values and their USP

• Acquiring market knowledge and intelligence on their competitors, trends and potential areas for growth

• Providing creative and innovative options that meet the brief

• Being solution focused when issues arise by development of multiple approaches to a problems

• Encouraging feedback and reacting in an appropriate manner, showing empathy, adaptability and patience

• Delivering the product on time

• Providing effective customer service