digital design

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide Davids organization the ability to collect and use data about the user, such as their interests.

The owner of the site uses the contact information to sell them services from other companies he owns

Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule. To mitigate the situation. Kameron first focused on redefining who has access to new product information. What would be the next area to improve?

Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

You suspect that some of your social media posts are not reaching your target audience .What can you do to improve the effectiveness of your posts?

Create compelling ads and promote well-received organic posts.

James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product .Which stage of the social media strategy plan cycle is he in?

Identify the target audience

A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report .

Target data preprocessing

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers .What should she look for when trying to identify the right potential influencers for her audience?

Promotion, sharing, and engagement

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months .Which big data value component was missing from the analysis about the spike?

Context; most if the posts were complaints about product performance.

Which of the following is the chief disadvantage to using social media?

In a crisis situation, a company's reputation can be damaged quickly.

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network. What types of risks will she need to address as she develops the strategy for these community areas?

Regulatory compliance and privacy violations

A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers .Which social media tool can he use to meet these needs?

Micro blog

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference. What would be the best strategy to attract the largest number of customers to the signing?

Share videos of previous signings on YouTube.

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

Data exploration

Alice works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns should Alice define her audience's positions in the social media funnel?

Planning

A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games. They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

Growth

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

Engagement

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

Multi source

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

It improves brand recognition.

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.

Create placeholder pages that redirect visitors to his Web site or other social media sites.