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quality assurance
planned and systematic activities necessary to provide adequate confidence that the product or service will meet given requirements
credentialing
planned and systematic activities used to increase confidence that product or service is meeting requirements of the profession
accreditation
process where agency or organization evaluates and recognizes an institution as meeting certain predetermined standards
licensure
process by which an agency or government grants permission to individuals to practice a given profession by certifying that those licensed have attained specific standards of competence
certification
process by which a profession grants recognition to an individual who, upon completion of a competency-based curriculum can demonstrate predetermined standard of performance
Credentialing body of CHES
NCHEC founded in 1988
CHES
Certification awarded to health educators who meet the competencies established by the profession
-know how to do a needs assessment, know how to plan and implement a health program, can advocate for people or certain medical conditions, culturally competent
MCHES
given to people who passed CHES test but also have to have minimum of 5 years of experience
Helen P. Cleary, SOPHE President
found people in health system weren't all doing and teaching the same thing in different places
Bethesda conference
est. National Task Force on the Preparation & Practice of Health Education
2nd bethesda conference
99 attendees. determined if credentialing system should be pursued. 4/5 groups in favor of certification for individuals
Benefits of national certification
-Establishes a national standard of practice
-Attests to the individual's knowledge & skills
-Assists employers in identifying qualified health education practitioners
-Sense of pride & accomplishment
-Promotes continued professional development
Competencies Update Project (CUP)
1998.determine the degree to which the initial role of entry-level was still valid & to continue to development of advanced-level responsibilities
HESPA
Health Education Specialist Practice Analysis
-informed newest iteration of CHES
-interviewing and surveying health specialists what they need to know, what they wish they had learned and what they never use
Bethesda conference conclusions
perspectives: health ed/ health promotion is one profession
credentialing: need quality assurance
birth of…national task force on the preparation and practice. charged with creating system to provide quality assurance
HEJA
2010: Health educator job analysis project.
survey thousands of people, helped set areas of responsibility
HESPA II
2020: added advocacy as area of responsibility
8 areas of responsibility
A PIE CLAPE.
assessment of needs and capacity
planning
implementation
evaluation and research
advocacy
communication
leadership and management
ethics and professionalism
assess needs
most critical step. determines what problems exist, what is available, and capacity to address problems. collect primary and secondary data
planning
based on needs assessment. develop goals, objectives, plans, recruit stakeholders. rule of sufficiency: effective enough to accomplish program objectives
implementation
delivery of program and understand priority population
evaluation and research
critical for accurate evaluation, collect and analyze and interpret data, use info to modify and improve future or current programs
advocacy
identify current or emerging health issues requiring policy, system, or environmental change.
engage and evaluate advocacy
communication
select methods and technologies used to deliver messages. deliver messages using effective strategies. evaluate communication
leadership
coordinate relationships with partners and stakeholders
ethics and professionalism
practice in accordance with established principles. apply principles of cultural humility, inclusion, and diversity. engage in professional development
when did health certification for health education begin?
1978 but had little meaning and no defining roles
Galway Consensus conference
summer 2008, university of Ireland. first effort to identify and codify agreement around quality assurance and credentialing on an international basis. developed Domains of Core Competencies.
four principles given to guide the profession
health education is a single profession with common roles and responsibilities
professional preparation in health ed provides health ed specialist with knowledge and skills that form foundation of common and setting-specific competencies
accreditation is primary quality assurance mechanism in higher education
health education profession is responsible for assuring quality in professional preparation and practice
responsibilities
major categories of performance expectations of a proficient health education specialist
competency
skill or ability necessary for successful performance as a health education specialist
how many competencies are there
three to six
subcompetencies
cluster of simpler but essential related skills or abilities within a competency
secondary data
preexisting information
primary data
gathering data first hand on your own
community empowerment
process of enabling communities to increase control over their lives
rule of sufficiency
any strategies chosen must be sufficiently robust or effective enough to ensure stated objectives have reasonable chance of being met. part of planning
average growth rate for professions
4%
health educators
focus on prevention by teaching individuals and communities how to live healthier lifestyles
types of health educators
CHW: community health worker
HES: health education specialist
school health education/promotion instruction
involves instructing school-age children about health and health-related behaviors
initial push for school health came from what
epidemics of 1800s and efforts of the Women’s Christian Temperance Movement to promote abstinence from alcohol in 1900s
WSCC: Whole school, whole community, whole child model
when the school health education/promotion component is made part of a broader, district-wide approach. potential to impact students in positive ways is greater
impact of Allensworth and Kobe 1987
first to envision comprehensive and coordinated school health program. WSCC model is based on their work
community health worker
trusted member of community who works on the ground to promote healthy behaviors, build stronger relationships between community and health/social services, increase accessibility to those services
CHW qualification and training
min education: HS diploma/GED. 100 hrs of training (class and mentor)
estimated salary of CHW
16.04/hr
education in HES vs. CHW
HES: requires bachelor’s degree in health related field
CHW: 100 hrs of training
Skills in HES vs CHW
HES: formally trained
CHW: certificate program
Professional roles of HES vs CHW
HES: create and implement. research, data, training
CHW: informal counseling. support outreach, promote health program/services
Key distinction of CHW vs HES
CHW does not have any quality assurance or accreditation. usually on-the-job training. not certified through nationally accredited program
6 major settings of HES
communities
schools
business and non-profit health education
academia and university health education
government and health departments
health care
voluntary health agencies
nonprofit organization created by concerned citizens to deal with a health need not met by governmental health agencies. rely on donations and volunteers
public health agencies
usually finances through tax monies. responsible for people as a whole. may be organized by city, county, state, or federal government
examples of school health education
school health educator
district wellness coordinator
youth program specialist
health counselor
school health
involves all strategies, activities, and services offered by or in association with schools that are designed to promote students’ physical, emotional, and social development
job of school health
instructing school age children about health and health-related behaviors. tremendous potential to impact students
requirements of school health educator
well trained and prepared to deliver comprehensive, standards-based curriculum. leadership role in advocating for and development of school health policies.
additional responsibilities outside classroom instruction
curriculum development, active professional involvement, advocacy
advantages of working in school health
opportunity to work with young people during development
potential to prevent harmful health behaviors from forming
opportunity to impact all students
multifaceted career ladder
good job security and vacation periods
good retirement programs
disadvantages of working in school health
long hours at the job including weekends and evenings
relatively low status in school district when compared with teachers of more traditional subjects
summer may be consumed with employment or returning to college for additional courses
difficult dealing with conservative school boards, parents, and community groups when teaching controversial issues
resources may be limited to support program
what do public health programs target
individuals, local communities, states and the nation
community health education jobs
case manager, alcohol educator, community organizer, program resource coordinator, education program manager
government and health department jobs
epidemiologist, public health inspector, prevention specialist, accreditation coordinator, infection preventionist, violence prevention program coordinator
responsibilities of voluntary health agencies
plan, implement, and evaluate the education component of the agency’s program
responsibilities of public health agencies
administrative, coordinating volunteers, budgeting, fund-raising, program planning, and serving as liaisons to other agencies and groups, as well as directed program delivery
differences between volunteer health agencies and public health agencies
volunteer: specialize in particular health problems and more community focused
public: government is the leading body
additional responsibilities of public and volunteer health agencies
coalition building, committee work, public speaking, grant writing
advantages of community and government settings
job responsibilities are highly varied and changing
strong emphasis on prevention
typically high community profile
work with multiple groups of people
high degree of self satisfaction
positions typically allow for flex time
disadvantages of community and government settings
pay may be low in volunteer agencies
soft money positions may be terminated when grant funding gone so job security can be a concern
rely heavily on volunteers
money never seems to be enough
irregular hours including evenings and weekends
bureaucracy in public health agencies
worksite (business) and non-profit health education jobs
health coach, corporate trainer, grant writer, pharmaceutical sales, health media director, wellness consultant
overview of worksite and non-profit health ed
combo of educational, organizational, and environmental activities designed to improve health and safety of employees. vary from site-site.
education requirements of worksite and non-profit health ed
may need 2 degrees (1 in general health ed and other in specialty area such as nutrition) may need certifications (MCHES, CHES, ACSM, CPR, smoking cessation)
responsibilities of worksite and non-profit health ed
conduct classes (fitness and nutrition) and conduct screenings and personal training sessions
advantages of worksite and non-profit health ed
affords excellent opportunities for prevention
access to individuals who may not participate in community programs
work with multiple and diverse groups
pay is usually higher than in other settings
have access to fitness facilities for personal use
disadvantages of worksite and non-profit health ed
long and irregular hours to cover employees on all shifts
upward mobility may be problem and few managerial positions
health promotion programs and fitness centers often seem to be low on a company’s priority list this can be cut
programs can be subcontracted to outside vendors with only part-time positions
jobs in health care setting
patient education director, biometric health screener, nutrition services coordinator, lactation consultant
overview of health care setting
variety of settings (hospital, medical clinics, HMO, PPO). HMOs have been most receptive to hiring. optimistic about future employment opportunities
health care settings responsibilities
differ from setting to setting. planning, implementing, and evaluating programs and activities. education can be 1-1 or group. administration: grant proposal writing, public relations, employee wellness activities, and marketing. coordination and collaboration for activities
advantages of health care setting
job responsibilities highly vary and changing
increased credibility due to health care connection
typically high community profile
high degree of self-satisfaction
work with multiple groups of people
disadvantages of health care setting
health ed/promotion may have low status and low priority within setting
must continually justify program’s value
turf issues over educational responsibilities can develop
hours may be long and irregular
academia and university setting jobs
education director
health and wellness coordinator
health promotion programmer
adjunct faculty/leader
advantages of academia/university setting
freedom and independence
focus on personal interest
get to mentor younger students
build network of international relations
disadvantages of academia/university setting
slow financial gain
pressure and competition “publish or perish”
tenure not guaranteed and on decrease
unstable employment (short contracts)
employment rate of HES
projected 7% growth (2023-2033) which is much faster than other occupations. about 6700 positions in US. growth driven by efforts to improve health outcomes and reduce healthcare costs
networking
establishing and maintaining wide range of contacts in the field that may be of help when looking for jobs
service learning
“learn by doing” approach to training is common in public health and provides benefits for students and community organizations
portfolio
collection of evidence that enables students to demonstrate mastery of desired course or program outcomes
5 basic elements of portfolio
table of contents
resume
education and credentials
samples of work
references
3 types of organizations in health education
government agencies (get $ from gov)
quasi-governmental agencies ($ from gov and other places)
nongovernmental agencies ($ not from government)
government agencies
have authority for specific duties outlined by governing body. primarily funded by tax dollars. managed by government employees
examples of gov agencies
international (WHO)
National (US dept of health and human services)
state (state health dept)
local (local health dept)
5 ways gov promotes health
executive orders
laws enacted by congress
federal regulations
involvement of cabinet-level departments
grants and contracts
executive orders
issued by the president. designed to help officers and agencies in the executive branch manage operations in the federal government
laws enacted by congress
ex: health care reform bill. reauthorization act: allocate funding and guidelines for free and reduced lunch programs in public schools
federal regulations
enforceable laws authorized by major legislation. laws behind these acts are developed in gov agency offices (FDA, EPA, OSHA)
Involvement of cabinet-level department
disseminate health information in a quick and timely manner (TV, media, internet, radio)
grants and contracts
award financial assistance from a federal agency
carry out support or stimulation for specific topic areas
not assistance or loans to individuals (don’t have to repay)
Quazi-governmental agencies
possess characteristics of governmental and non-governmental agencies. obtain funding from variety of sources.
examples of quazi-governmental agencies
american red cross and united way
non-governmental agencies
operate free from governmental interference. funding sources from private donations and membership fees. categorized into subgroups