Conformity, Compliance, Obedience

Compliance

changes in behaviour from direct requests

power - informational, normative

strategies for compliance

ingratiation, norm of reciprocity, sequential requests

Obedience

behaviour change from commands of authority

Milgram 1963, 74 electric shock studies

Factors influencing obedience

legitimacy of authority, immediacy to victim, group pressure, commitment to course of action, culture

conformity

changing perceptions, opinions and behaviours to be consistent with group norms

Sherif 1936 autokinetic experiments

Asch 1951, 52, 56 line

Factors influencing conformity

privacy of responses, gender (depends on task,) culture, group size (3-5 most,) unanimity of responses (dissenters)

normative influence

desire to fit in and be socially acceptable, surface level change

informational influence

reality check when confronted with new information, true change

referent informational influence

influence from a group one identifies with

identify group, see them as a frame of reference and adopt their attitudes

social influence

process where attitudes and behaviour are influenced by the real or implied presence of others

Minority influence

process where dissenters produce change within a group

consistency is necessary

idiosyncrasy credits

attributions toward minority