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Positivism
Sociologists who believe society can and should be studied using the methods of the natural sciences.
Key ideas
Research should be scientific, objective and quantitative
Favour methods such as experiments, questionnaires, official statistics
Interpretivism
Sociologists who argue that society should be studied through understanding the meanings, motives, and experiences of individuals.
Key ideas
Research should be qualitative, exploring how people make sense of the world
Favour methods such as unstructured interviews, participant observation, personal documents
Objective
Sociologists should be determined to pursue scientific truths with an open mind. Observing without personal bias.
Value freedom
Sociologists should be neutral and now allow their personal or political values or their prejudices bias any aspect of their research method or their interpretation of the data they collect.
Reflexivity
A form of self-evaluation that involves researchers reflecting critically on how they organised the research process, their everyday experiences of it and how a range of influences might’ve positively or negatively affected the validity of findings.
Subjectivity
The job of the interpretivists and sociologists to uncover the subjective experience of their research subjects. This is how they interact with others and how they interpret the social reality they find themselves in.
Verstehen
Developing empathetic understanding to see the world from the participant’s standpoint.
Researcher imposition
Positivist research only focuses on what the sociologist thinks is important and consequently it may neglect what the research subject really thinks.