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cognition
mental activities involved in acquiring, retaining, and using knowledge
concept
a mental grouping of similar objects, events, ideas, or people.
formal concept
concepts that are defined by specific, rigid rules or features.
* a square has four equal sides
natural concept
concepts people form as a result of their experiences in the real world.
* a platypus being “fuzzy”
prototype
a mental image or best example of a category.
matching new items to a prototype provides a quick and easy method for sorting items into categories.
* birds fly, birds have wings, birds have beaks
* ex. an ostrich would not fit (can’t fly)
creativity
the ability to produce novel and valuable ideas.
convergent thinking
narrows the available problem solutions to determine the single best solution.
divergent thinking
expands the number of possible problem solutions (creative thinking that diverges in different directions)
(creative) expertise
experience, a well-developed base of knowledge—furnishes the ideas, images, and phrases we use as mental building blocks.
(creative) imagination
provide the ability to see things in novel ways, to recognize patterns, and to make connections.
having mastered a problem’s basic elements, we redefine or explore it in a new way.
(creative) verturesome
seeking new experiences, tolerating ambiguity and risk, and persevering in overcoming obstacles.
(creative) intrinsic motivation
being driven more by interest, satisfaction, and challenge than by external pressures, creative people focus less on extrinsic motivators than the pleasure of the work itself.
(creative) environment
sparks, supports, and refines creative ideas.
* also, a network of supporters
trial and error
trying solutions randomly
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem.
* contrasts with the usually speedier—but also more error- prone—use of heuristics.
heuristic
simple thinking strategies that often allow us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms. reduces number of possible solutions, no guarantee
(heuristic) subgoals
divide the problem into more manageable parts
(heuristic) working backward
determine the steps to reach your goal starting from the end point
insight
a sudden realization of a problem’s solution; contrasts with strategy-based solutions.
* “aha!” moment
intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning.
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past, habit.
* may or may not be helpful in solving a new problem
representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information.
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.
overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.
belief perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited.
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
language
our spoken, written, or signed words and the ways we combine them to communicate meaning.
phoneme
in a language, the smallest distinctive sound unit.
morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix).
grammar
in a language, a system of rules that enables us to communicate with and understand others.
(grammar) semantics
set of rules for deriving meaning from sounds
(grammar) syntax
set of rules for combining words into grammatically sensible sentences.
babbling
beginning at about 4 months, the stage of speech development in which the infant spontaneously utters various sounds at first unrelated to the household language.
one-word speech
the stage in speech development, from about age 1 to 2, during which a child speaks mostly in single words.
two-word speech
beginning about age 2, the stage in speech development during which a child speaks mostly in two-word statements.
telegraphic speech
early speech stage in which a child speaks like a telegram—“go car”—using mostly nouns and verbs.
universal grammar
the basic building blocks of language and that humans are born with a predisposition to learn language.
* ex. all languages have nouns, verbs, adjectives
functional fixedness
inability to see an object as having a funcion other than its intended one.
anchoring effect
the tendency to use an initial experience as an "anchor," or reference point, in making a new estimate
* first information offered takes precedence
in-class definition: the tendency to be influenced by a single reference point. decisions are based on one or minimal number of factors, ignoring others.
belief bias
the tendency to view that which conflicts with one's own bias as illogical, or believing something illogical in order to support a preexisting belief.
in-class: accept only information that confirms your belief, may distort logical reasoning.
inductive reasoning
when you start with true statements about specific things and then make a more general conclusion
* divergent thinking, expands
deductive reasoing
starts with a general statement or hypothesis and examines possibilities in order to reach a specific conclusion.
* convergent thinking, narrows
noam chomsky
linguist noam chomsky has argued that all languages do share some basic elements, which he calls universal grammar.
benjamin whorf
contended that language determines the way we think: “language itself shapes a [person’s] basic ideas.”
* linguistic determinalism
linguistic determinalism
whorf’s hypothesis that language determines the way we think.
* too extreme, because we can think of things we have no words for
phonology
study of speech sounds and manual units and how they change in different contexts within and among languages
generative
language is generative; a limited number of symbols can combine in an infinite amount of ways to generate an endless array of messages.
* every day you create a sentence you have never spoken before.
displacement
shifting sexual or aggressive impulses toward a more acceptable or less threatening object or person.
pragmatics
the study of how people use language