MIL (Media Information Literacy)

Media

Is the main means of mass communication especially newspaper, radio, and television regarded collectively.

Medium (Singular)

Means channel, means, or method.

Media (Plural)

Aim to communicate, filter, shape information for specific purposes.

Mass Media

These are technology tools intended to reach a mass audience; primary means of communication used to reach the vast majority of the general public.

Mass Communication

This is the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by the audience.

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It refers to information transmitted to large segments of the population using one or many different kinds of media.

Print Media

The oldest form of media as it is closest to the emergence of the printing press.

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Refers to paper publications

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Played an important role for Philippines’ independence, Martial Law, and People Power Revolution.

Broadcast Media

Includes radio and television

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Uses airwaves to reach their audience

News Media

Uses technologies like the internet to distribute or exhibit content.

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Relied on by printed and broadcast media as a platform to gain a wider audience.

Media Convergence

Combining old and new media.

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Joining together of different media sources.

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Blending of the media, telecommunications, and computer industries.

Prehistoric Age

(1500 BC - 1500 AD)

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People discovered fire, developed paper from plants and forged equipment or weapons through stone, bronze, copper, and iron.

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This is the period of human activity between the use of the first stone tools to start fires, hunt, cut food, and bury their dead.

Industrial Age

(1700s - 1930s)

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People used the power of steam, developed machine tools, established iron production and manufacturing of various products.

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Encompasses the changes in economic and social organization characterized chiefly by the replacement of hand tools with power-driven machines like power loom and steam engines.

Electronic Age

(1930s -1980s)

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People harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the early large scale computers. Also, long distance communication became possible.

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This is when transistors were invented and ushered in the electronic age. People harnessed the power of transistors that led to the transistor communication became more efficient.

New (Digital) Age

(1950 - Present)

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People advanced the use of personal computers, mobile devices and wearable technology. Also, the Internet paved the way for faster communication and the creation of the social network. Moreover, voice, image, sound and data are digitalized.

Text

is a simple and flexible format presenting information or conveying ideas whether hand-written, printed or displayed on screen. 

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Any ‘’human-readable sequence of characters’’ that can form intelligible words.

Hypertext

Serve to link different electronic documents and enable users to jump from one to another in a nonlinear way.

Plaintext or Unformatted Text

Fixed sized characters having essentially the same type of appearance.

Formatted Text

Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)

Typeface

is also called font, font type, or type; refers to the representation of style of a text in the digital format.

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Usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characters.

Serif

Connotes formality and readability in large amounts of texts.

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Usually used for the body text of books, newspapers, magazines, and research publications.

Sans Serif

Brings a clean or minimalist look to the text.

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Used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages.

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Gives a modern look and is used primarily in web page design.

Slab Serif

Carries a solid or heavy look to text.

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Can be used for large advertising signs on billboards

Script

Draws so much attention to itself because of its brush-like strokes.

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Must be used sparingly and not be used in large body text.

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Usually used in wedding invitation cards or other formal events.

Decorative

Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)

.TXT (text)

Unformatted text document by an editor as notepad on Windows platform.

.DOC (document)

 A native format for storing documents created by MS Word Package.

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Contain a rich set of formatting capabilities.

.PDF (portable document format)

developed by Adobe systems for cross platform exchange of documents, supports images, and graphics.

.PS (postscript)

a page description language used mainly for desktop publishing: capability of containing text and images on the same page.

.RTF (rich text format)

cross platform document exchange; default format for Mac OS X’s default editor TextEdit.

Emphasis

Importance or value given to a part of the text-based content.

Appropriateness

How fitting or suitable the text is used for a specific audience, purpose or event.

Proximity

How near or how far the text elements are from each other. 

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Bring related elements close together.

Alignment

How the text is positioned on the page.

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Left, center, right, or justified.

Center

use it when you have a few short lines of text. This option must never be used in full paragraphs because it’s difficult to read.

Left

this text alignment is the most common choice. For the reader it’s comfortable and secure. If you want to stay conservative, this is the safest choice.

Right

texts will require additional effort to the reader. It can be a good option to create more attention to specific words.

Justified

this option is the most used in books, magazines and newspapers. It’s formal, neat, and helps organize the text, especially if you are using columns.

Organization

Conscious effort to organize the different text elements in a page.

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Ensures connection among elements.

Repetition

Consistency of elements.

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Unity of the entire design.

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Repeating some typefaces within the page.

Contrast

Creates visual interest.

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Two elements are different from each other.

People Media

is an assembly of people with a common interest where they become the main means of mass communication.

People AS Media

people who are well-oriented to media sources and messages and able to provide information as possible.

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the person serves as the medium for another person to learn or acquire new knowledge.

Opinion Leaders

Highly exposed to and active using media

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Source of viable interpretation of messages for lower-end media users.

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Opinions are accepted by a group.

Citizen Journalism

People without professional journalism training can use the tools of modern technology and the internet to create, augment or fact-check media on their own or in collaboration with others.

Social Journalism

Journalists are using social media to make their content available to more people.

Crowdsourcing

The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community.

People in Media

They are the people behind another form of media.

Provide information coming from their expert knowledge or first-hand experience of events.

Print Journalists

deal with delivering news through newspapers, magazines, etc.

Photojournalists

photograph, edit, and display images in order to tell a visual story. They are skilled at interpreting and communicating an event through a photograph(s)

Broadcast Journalists

 deal with broadcasting news through television or radio

Multimedia Journalists

storytellers who work across many dimensions.

They work in multimedia journalism leverage digital tools and social media platforms to share their stories with a particular audience online.

Netiquette or Network Etiquette

A set of rules for behaving properly online. Rules that may not be strictly enforced or even regularly followed is important to keep everyone online in check.

Digital Citizen

Refers to a person who has the knowledge and skills to effectively use digital technologies to communicate with others, participate in society and create and consume digital content.

Digital Citizenship

Defined by the quality of habits, actions, and consumption patterns that impact the ecology of digital content and communities.

Digital Footprint

is a trail of data you create while using the internet

Passive Digital Footprint

data you unintentionally leave onlineA

Active Digital Footprint

data you intentionally leave behind

Bandwidth

is the information-carrying capacity of the wires and channels that connect everyone in the cyberspace.

Stereotyping

defined as the process of labeling an entire group of people according to the characteristics of some

Censorship

any attempt to limit or prevent the free exchange of information

Preventive

exercised before the expression is made public

Punitive

exercised after the expression is made public

Taboo

which society deem inappropriate

Media Literacy

is a skill that is acquired over time

Misinformation

information is false, but the person disseminating it believes that it is true

Disinformation

information is false, but the person disseminating it knows it is false

Malinformation

information is based on reality but used to inflict harm