business theme 2 - promotion, branding and technology

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6 Terms

1
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branding

represents the characteristics and personality of a business

strong brand can be create by investing in successful promotion

2
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the value of having a strong brand

  • customers may instantly recognise brands and what it represents

  • customers may associate positive characteristics with the brand

  • well-known brand may become a first choice for customers increasing brand loyalty

  • customers trust a strong brand

  • strong brand may allow a business to charge a premium for their product or service

3
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technology in promotion - social media

cheap form of communication that provides opportunities for viral advertising

4
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technology in promotion - email

communications such as newsletters can be tailored to the needs and interests of customers

5
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technology in promotion - apps

businesses apps for consumers and the opportunity to advertise through third-party apps

6
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technology in promotion - targeted advertising

websites that use cookies and are targeted at particular consumers or market segments