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40 Terms

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Line

It is a shape that connects two or more points.

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When working with lines pay attention to things like?

weight, color, texture, and style

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Shape

It is any 2 dimensional area with a recognizable boundary, includes circles, squres, tringles.

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Form

It can 3-dimensional and exist in the real world or can be implied using techniques like light, shadow, and perspective to create the illusion of depth.

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Texture

It is the physical quality of a surface, like form it can 3D something you can see and touch or can be implied.

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Texture adds?

Depth and tactility to otherwise flat images.

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Balance

It is equal distribution of visual weight.

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Symmetrical Design

are the same on both side of an axis.

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Asymmetrical Design

are different, but the weight is still evenly distributed.

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Color

It plays a vital role in design and everyday life.

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Primary

It is the foundational colors that cannot be created by mixing other colors.

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Secondary

It is created by mixing equal parts of two primary colors.

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Hue

Its basically just another word for “color”.

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Saturation

It refers to intensity in other words whether the color appears more subtle or more vibrant.

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Value

It has to do with how dark or light the color is.

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Monochromatic

it only uses one color or hue, that consists of one color or varying shades of a single hue.

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Analogous

It uses color that are next to each other on the wheel.

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Complementary

Colors are opposite each other on the wheel, opposite each other on the color wheel.

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Split Complementary

Uses the color on either side of the complement, a base color and the two colors adjacent to its complementary color on the color wheel.

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Triadic

Uses three colors that are evenly spaced, forming a perfect triangle, that uses three colors that are evenly spaced around the color wheel.

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Tetradic

Color form a rectangle on the wheel, using not one but two complementary color pairs, refers to a color scheme that uses four colors, consisting of two complementary color pairs.

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Readability

It is an important factor in any design.

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Legible

it is easy on the eyes.

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Neutral Colors

It like black, white, and gray can help balance design.

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Desatured Colors

It often appear more business like, sometimes its depends on the context how it flexible color can be.

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Typography

It is the art and technique of arranging type to make written language legible, readable, and visually appealing.

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Serif

It is a little strokes called serifs attached to the main part of the letter.

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Sans Serif

It doesn’t have that extra strokes hence the name, which is French for “without serif”.

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Display

It is in many different styles, like script, blackletter, all caps, plain fancy.

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Bad Kerning

It is making certain letters look improperly spaced.

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Kerning

It is the space between specific characters.

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Leading

It is the space between lines of text also known as line spacing.

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Tracking

It is the overall space between characters, sometimes called character spacing.

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Hierarchy

It is used to guide the readers eye to whatever is most important.

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Proximity

It is all about using visual space to show relationship in the content.

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White Space

It is important part of every compositions.

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Alignment

It is something deal with all the me, even you don’t realize.

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Contrast

It means that one item is different from another.

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Hierarchy (Layout & Design)

It is a visual technique that can help the viewer navigate your work.

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Repetition

It is a reminder that every project should have a consistent look and feel.