Module 8

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9 Terms

1
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E-Commerce

electronic commerce, buying/selling/exchanging products and services via computer network

2
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Types of E-Commerce

  • b2b

  • b2c

  • g2b

  • c2c

  • c2b

  • g2c

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B2B

Business to business

Electronic relationship with distributors, resellers, suppliers, customers, etc.

Models

  • Sell-side market place

  • Buy-side market place

  • Supplier to manufacturer

  • Manufacturer to distributor

 

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B2C

Business to consumer

Electronic storefront

  • Revenue model: direct product sales, subscription, and advertising

Electronic mall

  • Offers from one website information on several other sellers

  • Revenue model: transaction commission fee, other service fees, advertising fee

Issues

  • Product experience

  • Channel conflict

  • Order fulfillment

  • Buying the domain name

  • Website

    • Need IT team

  • Website traffic

  • Security mechanism

Electronic Storefront

  • Amazon

Electronic Mall

  • Amazon

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G2B

Government to business

  • Licenses

  • Subsidies

  • Rebates

  • Taxes

 

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C2C

Consumer to consumer

Has quality issues

  • No intermediary

 

E-bay, Kijiji, Facebook Marketplace

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C2B

Consumer to business

 

Consultant firmsG

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G2C

Consumer to business

 

Consultant firms

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Emerging E-Commerce Types

  • M-Commerce

    • Mobile commerce

      • Banking

      • Shopping

      • Entertainment

      • Payments

      • Etc.

  • Social commerce

    • Whatsapp

    • Messenger

    • Pinterest

    • Snapchat

    • Etc.

  • Voice Commerce

    • With speech signals you select/add product, make payment, etc.

    • About being accessible and inclusive