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How many digits of information can the short-term memory hold?
7 digits + or - 2
recall
retrieving info that is not currently in you conscious awareness but that was learned at an earlier time- pulling out a fact or event from your mind with little to no help
recognition
identifying items previously learned- because you have a clue or prompt
relearning
learning something more quickly from when you learned it a second time
encoding
getting information into our brains- attention to important or novel information
Storing
retaining information
Retrieving
later getting the information back out of our brains
parallel processing
brains process simultaneously- processing multiple aspects of a stimulus or problem simultaneously
Memory- forming process
#1- Sensory memory
#2- Short-term memory
#3- Long-term memory
Sensory memory
the immediate, very brief recording of sensory information- to-be-remembered information for later
Short-term memory
briefly activated memory of a few items that is later stored or forgotten
Long-term memory
relatively permanent and limitless archive of the memory system- knowledge, skills, and experiences- used for layer retrieval
Effortful processing
the encoding or storing of information that requires conscious attention, focus, and deliberate mental work
working memory
a stage where short-term and long-term memory combine- like a active “scratch pad”
central executive
main control center of working memory- directs attention, complex tasks, and manages information flow between memory systems
phonological loop
holds auditory information in short-term memory
visuospatial sketchpad
briefly holds information about objects appearances and location in space- where you parked your car or the route you take for school
neurogenesis
the formation of new neurons
Long-term potentiation- L.T.P
the increased efficiency of potential neural firing- an increase in nerve cells firing potential after brief, rapid stimulation; a neural basis for learning and memory
Ebbinghaus retention curve
you need repetition and repeated learning for better retention
explicit memory
retention of facts and experiences we can consciously know and “declare”
implicit memories
retention of learned skills or classically conditioned associations independent of conscious recollection- also called non-declarative memory
automatic processing
unconscious encoding of incidental information such as space, time, and frequently, and of familiar or well-learned information, such as sounds, smells, and word meanings
iconic memory
a momentary sensory memory of visual stimuli
echoic memory
a momentary sensory memory of auditory stimuli
chunking
organizing items into familiar, manageable units; often occurs automatically- enables people to recall it more easily
mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices-
Ex: ROYGBIV, PEMDAS
spacing effect
the tendency for distributed study or practice to yield better long-term retention
massed practice (cramming)
can produce speedy short-term learning and a inflated feeling of confidance
distributed practice
produces better long-term recall
testing effect
enhanced memory after retrieving, rather than simply rereading information
shallow processing
encodes on an elementary level, such as word’s letters (structural encoding), or at a higher level, a words sound (phonemic encoding)- structure or appearance of the words
deep processing
encodes semantically, based on the meaning of the words; tends to yield the best retention- the deeper, the more meaningful the processing is, the better the retention will be
self- reference effect
we more easily remember material when we learn and rephrase it into personally meaningful terms
semantic encoding
making it personal to you (meaningfulness)
hierarchies
concepts divided and subdivided (like an outline)
Fat badgers are careful hunters is a mnemonic for the and stands for
limbic system- frontal lobe, basal ganglia, amygdala, cerebellum, and hippocampus
Semantic memories
facts and general knowledge - helps us connect concepts together
episodic memories
experienced events
The two conscious memory systems
semantic and episodic
schemas
frameworks we’ve learned to use in understanding our world
Hippocampus
processes and stores new explicit (conscious) memories for facts and events- like a loading dock for temporary info
frontal lobe
acts as the body's control center for movement, problem-solving, and personality
memory consolidation
temporary info shifts to be archived and memories move to the cortex for storage- sleep helps memory consolidation
cerebellum
helps form and store implicit memories created by classic conditioning- implicit memories formation need the cerebellum
basal ganglia
deep brain structures involved in motor movement and formation of our procedural memories for skills - riding a bike- basal ganglia and cerebellum communicating
infantile amnesia
conscious memory of the first 4 years is largely blank- we index explicit memories with language that babies don’t have yet and the hippocampus is one of the last brain structures to develop
flashbulb memory
create a mental snapshot of exicting or shocking events- 911and Mr. Rogers popping the balloon
amygdala
stress provoking, fight or flight- 2 limbic system emotion-processing clusters
memory processing

retrospective memory
our past
prospective memory
our intended future action
retrieval cues
like passwords that open memories
priming
seeing or hearing the world rabbit → active concept (picture it) → primes spelling the spoken word as maybe hair/hare
context- dependent memory
putting yourself back in the same context where you remembered something- can prime your memory retrieval- the divers experiment
encoding specificity principle
the idea that cues and contexts specific to a particular memory will be most effective in helping us recall
state- dependent memory
whatever mental/physical sate you were in when learned/experienced something, can help when trying to remember or relearn- what you learn/experience when your drunk, you can recall again when you are in the same state again
mood-congruent memory
tendency to recall experiences that are consistent with someones current good or bad mood
serial position-effect
our tendency to recall the last items in a list initially (recency effect), and the first items in a list after (primacy effect)
mood modified memories
rose colored glasses after something good and the opposite for something bad
depression
your sad so you start to only see the sad, bad, and scary and become unable to see the good and happy (dark cycle)
classical conditioning
type of learning where you learn to connect with a signal and have an automatic reflex- Jim mint thing to Dwight, lemon or apple thing people do to each other and then throw something
Retrograde amnesia
forgetting events before an injury
anterograde
inability to create tong-term memories
What type of amnesia does Clive wearing have?
anterograde
failure to encode means
failure to remember
proactive interfearence
forward acting- old information messing up new information
retroactive interfearence
backward acting- new information messing up old information
self serving personal histories
we remember what serves us best
motivated forgetting (repression)
defense mechanism- after traumatic event, people unconsciously forget the info that happened to them
Memory is
constructive
reconsolidating
a process in which previously stored memories, when retrieved, are potentially altered before being stored
memory construction
we rethink things worse than they are
misinformation effect
occurs when memory has been corrupted by misleading information
source amnesia
faulty memory for how, when, or where information was learned or imaged- at the heart of faulty memories and misinformation effect
déja vu
that eerie sense that “I’ve experienced this before”- cues from the current situation may unconsciously trigger retrieval of an earlier experience
Elizabeth Loftus
lost in the mall- misinformation effect
cognition
all mental activities associated with thinking, knowing, remembering, and communicating
metacognition
cognition about our cognition
concept
a mental grouping of similar objects- events, ideas, or people
prototype
a mental image or best example of a category
schema
a concept or framework that organizes and interprets information
assimilation
interpreting our new experiences in terms of our existing schemas
accomidation
adapting our current schemas (understandings) to incorporate new information
creativity
the ability to produce new and valuable ideas
convergent thinking
narrowing the available problem solutions to determine the single best solution
divergent thinking
expanding the number of possible problem solutions; creative thinking that diverges in different directions
executive functions
cognitive skills that work together, enabling us to generate, organize, plan, and implement goal-directed behavior
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem- slow and error prone
heuristic
a simple thinking strategy- a mental shortcut
insight
a sudden realization of a problem’s solution; contrasts with strategy-based solutions
conformation bias
a tendency to search for information that supports our preconceptions
fixation
in cognition, the inability to see a problem from a new perspective- an obstacle to problem solving
mental set
a tendency to approach a problem in one particular way- especially if its successful in the past
intution
an effortless, immediate, automatic feeling or thought- good if based on experience
representativeness heuristic
judging the likelihood of events in terms of how well they seem to represent or match particular prototypes- may lead us to ignore other relevant information
avaliblity heuristic
judging the likelihood of events based on their availability in memory- we presume such events are common (plane crash example)
overconfidence
the tendency to be more confident that correct-
belief perserverance
the persistence of ones initial conceptions even after the basis on which they were formed has been discredited
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgements