Mod 2 How the Internet Works

internet

The global system of interconnected computer networks that links millions of private, public, academic, business, and government networks. It includes the WWW, email, VoIP, and P2P networks.

world wide web (WWW)

An information space on the Internet where documents and resources are interlinked by hyperlinks and accessed via browsers.

amazon, URL, IP, cookies, HTML, homepage

these are the 6 steps when accessing ___(1)___’s website.

• Type in the __(2)__ (domain name).

• URL is converted to an _(3)__ address.

• Request + ___(4)___ sent to Amazon’s server.

• Server processes request with server-side programming.

• Server sends ___(5)__/JavaScript code.

• Browser displays __(6)_.

internet protocol

What does _____ _____ (IP) do? Defines the format of data and rules for exchange; forwards packets across the internet.

transmission control protocol

What does ______ _____ ______ (TCP) do?

Breaks data into packets and reassembles them into the original whole.

hypertext transfer protocol

What does _____ _____ ______ (HTTP) do?
Allows browsers and servers to communicate.

simple mail transfer protocol

What does SMTP stand for and do?
_____ ______ _____ ____; standard for sending email.

file transfer protocol

What does FTP stand for and do?
_____ ______ _____; copies files from one computer to another.

IP address

A unique string of numbers identifying a computer on the internet

URL

A reference to a web resource specifying its location on a network (protocol, host name, domain, path, file).

DNS

What does _____ do? Converts URLs into IP addresses for usability.

internet, names, numbers

Who manages domain names globally?
A: ICANN (_______ Corporation for Assigning _____ and _______).

cybersecurity

Acquiring a domain name with intent to exploit it for profit.

cookie

A small piece of data stored by the browser to identify computers, remember info, and record browsing activity.

requesting, processes

What is the difference between client and server?

Client = user’s computer _______ info.
Server = computer that ______ requests and sends back HTML/JavaScript.

traffic, conversions, revenue

These are the main objectives of a successful website: Generate ______, drive ______, generate ______.

direct, search, referral

What are the three main types of website traffic?
_______, _______ (paid & organic), _______ (paid & unpaid).

primary, secondary

Give an example of a primary and secondary conversion for a retail site.

Primary/Secondary?: Purchase.
Primary/Secondary?: Create account, email signup.

click through, booking

How do search engines like Google or Expedia define conversions?
Google: c____-through.
Expedia: b____.

traffic, conversion

Conversion rate formula: Conversion = _____ × _____ Rate

traffic, conversion, order

What are three ways to increase revenue online?

Increase _____, increase _______ rate, increase average _____ value.

higher

How can retail sites increase revenue?

Encourage _____-priced or add-on purchases.