Chapter 17: Persuasive Speaking

These flashcards cover essential vocabulary and concepts related to persuasive speaking, focusing on definitions, fallacies, strategies, and organizational patterns.

Persuasion

The process of influencing (changing or reinforcing) others' attitudes, beliefs, and behaviors on a given topic.

Goals of Persuasive Speaking

To influence attitudes, beliefs, and behaviors of an audience.

Attitudes

Evaluations of people, objects, ideas, or events.

Beliefs

How people perceive reality.

Behavior

The manner in which we act or function.

Social Judgment Theory

Your ability to successfully persuade your audience depends on their current attitudes or disposition toward your topic and how strongly they feel about their current position.

Ethos

The speaker's qualifications and personality; establishes credibility.

Logos

The nature of the speech's message; appeals to logic.

Pathos

The audience's feelings; appeals to emotion.

Inductive Reasoning

Draws general conclusions based on specific evidence.

Deductive Reasoning

Proceeds from the general to the specific, employing syllogism.

Syllogism

A form of reasoning in which a conclusion is drawn from two given or assumed propositions.

Organizational Patterns in Persuasive Speaking

Structures include problem-solution, refutational, and comparative advantage patterns.

Appeal

An emotional cue or argument to get an audience to change their minds.

Argument

A statement supported by facts and evidence.