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Rhetoric
The art of effective or persuasive speaking or writing, particularly through the use of figures of speech and strategic compositional techniques.
Text
Any written, spoken, or visual communication that can be analyzed and interpreted for its meaning, audience, and rhetorical strategy.
Rhetorical Situation
The context of a rhetorical act, comprised of a communicator, an audience, a text, a purpose, and an exigence.
Context
The time, place, historical background, and social or cultural circumstances surrounding a text and its creation or reception.
Exigence
An issue, problem, or situation that prompts or motivates a communicator to create a text.
Occasion
the specific circumstances the events that necessitate the text
Purpose
The reason or intent behind a text, which guides the author's choices in content and structure.
Writer or Speaker
The individual or group who constructs a text, shaping its content and style to convey their intended message.
Persona
the voice or character assumed by the writer or speaker in a text, which influences how the audience perceives the message.
Audience
The specific group of readers or listeners for whom a text is intended, influencing its tone, style, and subject matter.
Message
The main idea or argument that a writer or speaker intends to communicate to the audience through a text.
Subject
The topic, theme, or central focus of a text that shapes its content and the writer's approach to communicating with the audience.
Rhetorical Appeals
Methods used to persuade an audience, typically including ethos, pathos, and logos.
Ethos
Appeal to a person’s expertise, knowledge, experience, sincerity, shared values. or a combination of these factors
Logos
Appeal to logic, reasoning, and rationality
Counterargument
objections or opposing views to your argument
Concede
agree
Refute
Deny
Rebut
present a contrasting perspective on an argument
Pathos
appeal to emotions, values, desires, and hopes
Style
the word choice, syntactical patterns, and conventions of grammar and mechanics they use
Diction
A writer’s choice of words
denotation
dictionary definition
Connotation
an emotional or cultural idea that a word suggests beyond its strict literal dictionary definition
Modifiers
words, phrases, or clauses that add description or qualification
Formal Diction
diction that sticks to grammatical rules and avoids colloquial or slang expressions
Informal Diction
diction that may include more casual expressions that your audience themselves may use
Figurative Language
involves words or phrases that are not meant to be taken literally and usually involve comparisons
Metaphor
a comparison using like or as
Simile
a comparison that doesn’t use like or as
Analogy
a comparison between two different things to show how they are similar, usually to help explain a complex or unfamiliar idea
personification
giving an inanimate object human like characteristics/actions
Allusion
a brief, indirect reference to a well-known person, place, event, work of art, or story
Syntax
How words are combined to form sentences
Compound sentence
a sentence that joins two or more independent clauses (complete thoughts with a subject and a verb) using a comma and a coordinating conjunction or a semicolon
Complex Sentence
a sentence that contains one independent clause and at least one dependent clause
Coordination
Joining clauses with for, and, nor, but, or, yet, or so
Subordination
joining clauses with when, because, until, if
Periodic Sentence
a longer sentence with a series of clauses or modifiers, holding the main clause until the end
Cumulative sentence
a longer sentence with a series of clauses or modifiers, with the main clause at the beginning
Parallel Structure
repeating the same word, phrase, or clause for emphasis
Parenthetical
extra information that is added to a sentence, but is not needed to keep the main core meaning
Antithesis
contrary ideas using a similar grammatical structure
Tone
the writer’s attitude toward the subject, which is conveyed through the writer’s style.
Shift
a sudden or noticeable change in an author's tone, point of view, focus, style, or structure
Irony
an incongruity between expectation and reality
Verbal Irony
a difference between what the writer says and what they mean
Situational Irony
a discrepancy between what seems fitting and what actually happens
Dramatic Irony
a contrast between what a character or writer say or thinks and what the audience knows to be true