*A model that exists in the mind used to help us know and understand ideas.*
They are:
* a model of concepts or ideas (abstract) that exist in the mind.
* used to help us know and understand, design thinking, ideas, casual relationships, principles, data, systems, algorithms or processes.
* used to illustrate relationships that is in the designers mind to others.
* able to help explain the thinking behind new ideas.
* able to help us to communicate with other members of design team, manufacturer or client.
* able to help us visualise ideas through graphic, physical and virtual models.