International Marketing Environment Flashcards

Vocabulary flashcards covering key terms and concepts related to international marketing, currency fluctuations, income distribution, and global metrics.

Currency fluctuation

Refers to how the value of one country's currency changes in relation to the value of other currencies.

Currency exchange rate

The price of one country's currency in terms of another country's currency.

Income distribution

An aspect of a country's economy that often provides the most reliable picture of its purchasing power.

Google Analytics

A tool that allows marketers to quickly see what countries website visitors are from, how many pages they visited, how long they stayed, and what consumers from different countries are searching for.

International marketing environment

The global external environment beyond domestic borders that marketers must scan to analyze global trends, events, competitors, demographics, political and legal systems, and technological advancement.

Undervaluing currency

The practice of pricing a nation's currency, such as China's yuan, lower than it is actually worth to price export products cheaper than other countries.

World population projections

Estimates putting current global population at almost 8 billion people, with predictions estimating growth to almost 10 billion people by the year 2050.

Government subsidies

Financial assistance for food, transportation, or health care that can elevate a country's purchasing power above what initial economic statistics indicate.