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Kennedy-Nixon Debate
Increased popularity of television
Influenced election, Kennedy directly addressed TV cameras while Nixon addressed reporters to the side
Color TV
Existed since 1954
Luxury item
NBC changed majority of shows to color in 1965 to compete with rival networks
Half of American households had color TV in 1970
Struggle for Diversity
Representation of POC was scarce
Sitcoms mostly focused on white families
Writers wanted to tackle current events, but networks refused to comment directly
Diversity was commented on through allegory in fantasy and sci-fi genres
Rod Serling
Created The Twilight Zone
Explored social issues
Taught at Ithaca College
Fought in WWII
Struggled with PTSD and survivor’s guilt
Anti-fascist and anti-racist
Wrote to work through trauma
Took 71 scripts to get discovered
Often struggled with censorship
Worked with Desi Arnaz and Lucille Ball
Gene Roddenberry
Created Star Trek
Pilot in the Air Force in WWII
Police officer
Worked in entertainment industry as advisor
Started writing Westerns
Progressive
Friends with Lucille Ball
I Spy
First American TV drama to cast a Black actor in a lead role
Starred Bill Cosby
Spy show
Patrick McGoohan
Star of British spy show Danger Man
Created The Prisoner, wrote, starred, and directed several episodes
Carl Reiner
Friends with Mel Brooks
Worked on Your Show of Shows
Wrote pilot and played character on The Dick van Dyke Show
Selma Diamond
Emmy nominated writer and comedian
Wrote for Groucho Marx’s radio show
Wrote for Your Show of Shows and Caesar’s Hour
Often the only woman in a writer’s room
Inspired Rose Marie’s character on The Dick van Dyke Show
Rose Marie
Friend of Lucille Ball
Actress, singer, comedian
Played a comedy writer on The Dick van Dyke Show, a woman in a traditionally male field
Character often successful professionally but struggled with love life (unintentional messaging about having to choose between being a housewife and having a career)
Mary Tyler Moore
Won 7 Emmy Awards
Starred in The Mary Tyler Moore Show
Drawn to The Dick van Dyke Show because her character had strong opinions despite being a housewife
James L. Brooks and Allan Burns
Created The Mary Tyler Moore Show
Writers for That Girl, The Andy Griffith Show, Get Smart, The Munsters, etc.
Both worked on My Mother, The Car (the greatest show of all time)
Star Trek
Created by Gene Roddenberry
Optimistic
Lucille Ball helped finance pilot
Diverse cast
Lots of spin-offs
The Addams Family
Spawned several spin-offs
Based on a series of cartoons in the New Yorker by Charles Addams
Nat Perrin adapted it for TV
Eccentric and macabre, but ultimately kind and loving
Represented families outside of the mainstream through allegory
Gomez and Morticia are more affectionate than other TV couples, they are the first TV couple with an implied sex life
The Munsters
Parody of Universal monster movies
Kind, sweet, and relatable
Presented positive messages about diversity through allegory
The Twilight Zone
Sci-fi horror anthology series
Focus on social justice and Cold War commentary
Cautionary tales
Created by Rod Serling
The Prisoner
Created by and starring Patrick McGoohan
Surreal and imaginative
Paved the way for Twin Peaks and Lost
Father Knows Best
Family sitcom
Criticized by the Society of Women Engineers
The Dick van Dyke Show
Won several Emmy Awards
Very popular and critically acclaimed
Starred Mary Tyler Moore, Dick van Dyke and Rose Marie
Both a family sitcom and a workplace sitcom
Created by Carl Reiner
Portrayed a woman working in a traditionally male field
Housewife character wore pants, controversial at the time
Bewitched
Fantasy sitcom
Very popular
Allegorically about interracial relationships
Put emphasis on female characters, but sometimes interpreted as anti-feminist
Explored gender dynamics through fantasy
Has plot exploring pregnancy
Nagging mother-in-law trope
Julia
Single mother
Starred Diahann Carroll
First sitcom centered around a Black character since The Amos ‘n Andy Show (very offensive)
Created by Hal Kanter who wanted to repent for working on Amos ‘n Andy
NBC wanted to capitalize on the Civil Rights Movement while also putting it against competition so it could have plausible deniability
Surprise ratings hit
More of a dramedy than a sitcom
Some Black viewers didn’t connect to the show and thought it was sanitized
Initially didn’t have many Black writers or producers, more Black writers came on in the later seasons right before the show was cancelled
The Mary Tyler Moore Show
Won 29 Emmy Awards and a Peabody Award
Starred Mary Tyler Moore
Unmarried woman pursues a career
Created by James L. Brooks and Allan Burns
Originally supposed to be about a divorced woman, but the network disagreed, she just broke off her engagement in the show
Get Smart
Sitcom parody of Cold War espionage movies
Won Emmy Award
Created by Mel Brooks and Buck Henry
The Andy Griffith Show
Idealized version of the South
Character Ellie Walker was a pharmacist in season 1, left due to lack of chemistry with rest of cast
Still, a woman with a scientific career, she later runs for council
The Lucy Show
Lucille Ball’s show after I Love Lucy
Ball was reluctant to do it but was convinced by Desi Arnaz
Lucy was portrayed as a widow to not break up Desi and Lucy’s characters
Vivian Bagley, Lucy’s friend, was divorced, the first divorced woman on primetime TV
One of the first sitcoms to focus on women without husbands
Depicted two women as roommates raising kids their together
That Girl
Actress trying to make it in NYC
One of the first sitcoms to focus on an unmarried woman living on her own
Developed by writers of The Dick van Dyke Show
Starred Marlo Thomas, also helped create the show
Inspired by Second-Wave Feminism
Helped realize a market for unmarried, single women on TV
Precursor to The Mary Tyler Moore Show
Although the character got engaged, her wedding was never shown