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CULTURE AND MASS MEDIA
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Culture
The beliefs, norms, behaviors, languages, and products common to the members of a particular group that bring meaning to their social worlds.
Material culture
The physical objects that are created, embraced, or consumed by society that help shape people’s lives.
Nonmaterial culture
The abstract creations of human cultures, including language, ideas about behavior, and social practices.
Beliefs
Particular ideas that people accept as true.
Values
The abstract and general standards in society that define ideal principles, such as those governing notions of right and wrong.
Folkways
Fairly weak norms that are passed down from the past, the violation of which is generally not considered serious within a particular culture.
Mores
Strongly held norms, the violation of which seriously offends the standards of acceptable conduct of most people within a particular culture.
Taboos
Powerful mores, the violation of which is considered serious and even unthinkable within a particular culture.
Laws
Codified norms or rules of behavior.
Ideal culture
The values, norms, and behaviors that people in a society profess to embrace.
Real culture
The values, norms, and behaviors that people in a society actually embrace and exhibit.
Cultural inconsistency
A contradiction between the goals of ideal culture and the practices of real culture.
Etic perspective
The perspective of the outside observer.
Emic perspective
The perspective of the insider, the one belonging to the cultural group in question.
Cultural relativism
A worldview whereby the practices of a society are understood sociologically in terms of that society’s norms and values, and not the norms and values of another society
Subcultures
Cultures that exist together with a dominant culture but differ from it in some important respects
Language
A symbolic system composed of verbal, nonverbal, and written representations that are vehicles for conveying meaning.
Multiculturalism
A commitment to respecting cultural differences rather than trying to submerge them into a larger, dominant culture.
High culture
Music, theater, literature, and other cultural products that are held in particularly high regard in society
Popular culture
The entertainment, culinary, and athletic tastes shared by the masses.
Mass media
Media of public communication intended to reach and influence a mass audience
Simulacra
: Copies of objects and things that have no reality in the first place.
Hyperreality
Mass reproduction of images and realities leading to a culture where language and images are separated completely, and reproductions of reality are more real than the reality they intend to produce.
Rape culture
A social culture that provides an environment conducive to rape that blames victims for their victimization
Social class reproduction
The way in which class status is reproduced from generation to generation, with parents passing on a class position to their offspring.
Cultural capital
Wealth in the form of knowledge, ideas, verbal skills, and ways of thinking and behaving.
Habitus
The internalization of objective probabilities and subsequent expression of those probabilities as choice.
Globalization
The process by which people worldwide become increasingly connected economically, politically, socially, culturally, and environmentally
Global culture
A type of culture—some would say U.S. culture—that has spread across the world in the form of Hollywood films, fast-food restaurants, and popular music heard in virtually every country.
Shallow Integration
One country makes a product and exports it
Deep Integration
Many part made in many nations