REVISION VOCAB ADS AND MARKETING ( 2 )

The group of people that a company wants to sell their products or services

Target market

A lower retail price for a special sale

Reduced price

Pricing according to area where goods are sold

Geographical pricing

Ongoing expenses for a business to operate daily

Overheads

What people think about a brand

Brand image

Means of mass communication in print form such as newspapers and magazines

Print media

People like a brand and buy it repeatedly

Brand loyalty

A reduction in the usual price

Discount

Forms of media targeting a broad audience without using the internet

Traditional channels

When a customer pays the same fee each month or year

Subscription

Support or administrative positions at a PR firm or team

Staff positions

Customer buying products/services from the same company over time

Regular customer

Discount provided on products sold during off-season

Seasonal discount

Level of sales/revenue where business covers total costs

Break-even point

Person responsible for maintaining company reputation

PR officer

Very large stores selling groceries, clothes, and other products

Hypermarkets

Person, team, or company competing against others

Competitor

Pricing goods/services as cheaply as possible

Economy pricing

Budget is restricted or has low set parameters

Limited budget

How many people are aware of a brand

Brand awareness

Expert in marketing strategy helping companies bring new products to market

Marketing strategist / Product manager

Real-time data collection by approaching respondents in public

Field survey

Store selling through the Internet

Online store

Suggested selling price by the manufacturer

Recommended retail price (RRP)

Group of people a company wants to sell to

Target audience

Information known about a customer

Customer data

Items where the company's name is seen in newspapers, magazines, websites

Media coverage

Research method where survey respondents are contacted by phone

Telephone survey

Percentage of people completing a survey

Response rate

Percentage of profit made from a sale after all expenses

Profit margin

When a customer pays the same fee each month/year

Subscription

Regular costs required for a business to run

Operating costs

Person responsible for creating logos

Graphic designer

Popular media accessed by a large number of users

Mass media

Someone who buys and sells goods in large amounts to shops

Wholesaler

Activity of keeping good relationships between an organization and the public

Public relations

Small, independently owned stores selling essential products

Convenience stores

Discount for payment in cash

Cash discount

Related series of items sold by a company

Product line

Selling a group of things as a package

Bundle pricing