business tech application & web development

helps you step into your user’s shoes and capture their perspective in a structured way; encourages empathy-driven design (not just functional design) from emotional drivers, not just tasks; helps team align messaging, product features, and support around what truly matters to the user

empathy mapping

says: quotes of what the user might say; thinks: what’s in their mind —unspoken fears, worries, aspirations; does: observable actions and behaviors; feels: emotions that drive their decisions

four elements of empathy mapping

do a proper research on all the apps that exist for the same purpose as yours; what my competitor is doing well?; what are the shortcomings of my competitors?; what are they not doing at all?

competitor analysis

you need to know the features you want to include, what competing mobile apps offer, how you will monetize your app

design decisions

digital sketches of apps or websites/pages; proved a series of outlines of buttons, pages, functions and other design elements that can help you get a sense of how elements of your app will fit together and affect user experience; they can be exported into other design tools to help designers create uis and skins; they allow you to get a sense of how users will navigate your app and how it will function from a mechanical point of view; they outline exactly what will happen when users press a button in your app

wireframes

images and media; your logo; the design of buttons and screens; font; color scheme; animations; menus

design elements

can be used on any phone with internet; free (for the most part); need to use/open a browser

web sites/page

faster, more accurately, with greater satisfaction, focus on navigation and buttons’ usages

USABILITY: degree to which the technology allows workers to accomplish their work:

can be used on any phone with internet, find your app, start using your app, recognize your app (importance of a good logo)

USABILITY: it should be easy for a user to:

how “pretty” or “pleasing” it is

aesthetics

“how well people can use it"

usability

balance visual weight across screen; use consistency, avoid repetition; use contrast to emphasize differences; use standard color schema, readable and web-friendly font type/size across pages; use simple and logical navigation; use familiar design patterns

elements of aesthetics

distinctive and memorable name (authentic); clear: say what your app does; short: under 11 characters; use words related to the app’s purpose (so it shows up in search results)

some tips for naming your app:

motivating customers to take certain actions to become engaged with your brand; finding what motivates people to take these actions can be a challenge but the marketers who have cracked the engagement code have seen amazing results

gamification