Three dimensional

commercial debut

The first public appearance or release of something in a business context

exhibitors

people or companies that show films in cinemas

golden era

A period of great success, prosperity, or achievement

waxed and waned

Increased and decreased in strength or importance over time

gained traction

become more popular or accepted

highest - grossing

Generating the most revenue or earnings

runaway popularity

Extremely rapid and widespread success

visual splendour

Stunning and impressive visual appeal

ground-breaking

Innovative and pioneering

cement the use of

establish something firmly as a standard or practice

niche or novelty experiment

A specialized or unusual trend that may not last long

behemoth

Something enormous and powerful

the holy grail

The ultimate or most desired achievement

embrace

Accepts or supports enthusiastically

embodied layer of experience

a physical or immersive aspect added to an experience

vertigo

A sensation of dizziness or spinning

backlash

A strong negative reaction against something

artistic toolkit

A set of techniques or tools available to artists

unsettling physical effects

Disturbing or uncomfortable bodily reactions

exacerbated

made worse or more severe

unusual visual phenomena

Strange or unexpected visual experiences

detrimental

harmful or damaging

counter - purposeful

Working against the intended goalcl

clumsy and contrived

Awkward and artificial

undercut drama and narrative

Weaken or diminish the impact of storytelling

racing headlong

Moving quickly and recklessly

popularity stakes

The level of success or public interest in something

totem of commercial possibilities

a symbol of financial potential and success

not prepared to back down

Unwilling to change position or give up