Methods od distribution channels and what to consider.

What are the methods of distribution?

Department stores(large stores,usually in the centre of cities or towns),chain stores(two more stores with the same characteristics and name),discount stores(retail stores offering a wide range of branded products with discount prices),Superstores(Very large out of town stores which sell a large variety of food products) and many more.

What are the factors influencing firms to choose a distribution channel?

• What type of product it is.(is it a consumer good or a producer good)

• Is the product technical(if yes firms should hire someone who knows alot about the product)

• How often is the product purchased(If it is bought everyday,it should be sold to multiple retail outlets)

• How expensive is the product(does it have an image of being expensive ,if yes then it will be sold to limited retail outlets)

• How perishable is the product(shelf life)

• Where are the customers located

no need

no need

no need

no need