DECA Marketing Management Career Pathway - Performance Indicators

Explain the impact of business customs and practices on global trade.

1

Describe the nature of business customs and practices in the North American market.

2

Explain the nature of business customs and practices in Western Europe.

Explain the nature of business customs and practices in Eastern Europe.

Explain the nature of business customs and practices in Latin America.

Describe the nature of business customs and practices in the Pacific Rim.

Discuss the nature of business customs and practices in the Middle East.

Explain the nature of business customs and practices in South Asia.

Describe the nature of business customs and practices in Northern Africa.

Discuss the nature of business customs and practices in Sub-Saharan Africa.

Analyze the impact of technology on marketing.

Use software to automate services.

Use analytical tracking tools.

Use analytical software (e.g., SPSS, SAS, Excel, etc.).

Determine sources of relevant, new marketing data.

Evaluate options to purchase or sell marketing data.

Maintain security of marketing data.

Explain security considerations in marketing management.

Cleanse existing marketing data to maintain relevancy.

Apply marketing analytics.

Coordinate activities with those of other departments.

Document marketing processes.

Track invoices.

Assess the services of professional organizations in marketing.

Utilize professional development opportunities in marketing (e.g., continuing education courses,

certifications, journals, online activities/courses).

Employ career-advancement strategies in marketing.

Explain the nature of marketing management.

Explain career opportunities in marketing management.

Collect product quality data to aid in making channel-management decisions.

Track channel management cost data.

Obtain and track information about domestic and foreign suppliers/manufacturers.

Display data in charts/graphs or in tables.

Provide sales analysis reports.

Prepare and use presentation software to support reports.

Prepare written reports for decision-making.

Measure media audience.

Leverage data to recommend personalized, relevant campaigns.

Determine the impact of product standards' issues associated with global business.

Explain new product-development processes.

Assess product-packaging requirements.

Evaluate graphic design on packages.

Evaluate adequacy of product packaging.

Develop positioning concept for a new product idea.

Communicate core values of product/service.

Identify product's/service's competitive advantage.

Describe the use of color in advertisements.

Describe the elements of design.

Explain the use of illustrations in advertisements.

Discuss the nature of typography.

Explain type styles used in advertisements.

Describe effective advertising layouts.

Identify types of drawing media.

Explain the impact of color harmonies on composition.

Describe digital color concepts.

Explain the importance of company involvement in community activities.

Propose community issues for company involvement.

Participate in community outreach activities.

Explain the nature of a promotional plan.

Coordinate activities in the promotional mix.

Create written briefs for outside agencies/consultants.

Identify ways to track marketing-communications activities.