Social Media Convergence - Mass Comm

Social Media

the use of technology combined with social interaction to create or co-create value

Social media is the combination of…

Mass and Interpersonal Communication

Dialogical Model

many-to-many communication

Publish, then filter…

posting without the need of approval; challenges mainstream business models

Social media has…

no restriction on the flow of information to the public

Choice

you choose the way you want to interact and find media; content that suits your taste

Conversation

ability to communicate on a grander scale and in ways you couldn’t with traditional media

Curation

people can gather and classify content on their own, rarely relying on the opinions of others (media professionals or librarians)

Creation

Digital Media tools to make it easy and cheap for people to create content. Digital culture also borrows from existing media to create something new.

Collaboration

Supports much of social media and in political and social movements shift from online realm to the offline one.