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E-commerce
- Where business transactions take place via telecommunications networks, especially the internet.
- It consists of buying and selling goods and services over an electronic systems such as the internet and other computer networks.
Pull type
- Customization of products and services which provides competitive advantages to its implementers.
Benefits of E-commerce
- Expands the marketplace to national and international markets
- Decreases the cost of creating, processing, distributing, storing, and retrieving paper-based information
Benefits to Organizations
- Reduces the time between the outlay of capital and the reciept of products and services
Benefits to customer
- Enables customers to shop or do other transactions 24 hours a day, all year round from almost any location.
- Provides customers with less expensive products and services by allowing them to shop in many places and conduct comparisons.
- Customers can recieve relevant detailed information in seconds, rather than in days or weeks.
Value chain analysis
- Analyzing an organization’s activities to determine where value is added to produces and/or services and what costs are incurred in doing so.
Valu chain analysis examples
- Inbound logistics
- operations
- outbound logistics
- market and sales
- Service
Business-to-business (B2B)
- It consists of largest form of Ecommerce. This model defines that Buyer and Seller are two different entities. It is similar to manufacturer issuing goods to the retailer or wholesaler.
- It involves electronic transaction between businesses.
- Fastest growing segment of E-commerce
Business-to-Consumer (B2C)
- The direct trade between the company and consumers. It provides direct selling through online.
Consumer-to-Consumer (C2C)
- It involves in business transactions between users, such as consumers selling to other consumers via internet.
- E-bay is one example of this.
Consumer-to-Business
- It involves people selling products or services to businesses, such as a service for creating online surveys for a company to use.
E-commerce business models
- Merchant
- Brokerage
- Advertising
- Mixed
- Infomediary
- Subscription
Merchant
- It transfers the old retail model to the e-commerce would by using the medium of the internet.
Brokerage
- It brings sellers and buyers together on the web and collects commissions on transactions between these parties.
Advertising
- By creating more traffic with this free content, they can charge companies for placing banner ads or leasing spots on their sites.
Mixed
- It generates revenue from more then one source.
Infomediary
- It collect information on consumers and businesses and then sell this information to other companies for marketing purposes.
Subscription
- It is an e-commerce site that sells digital products or services to customers.
Example of Business-to-Business
- Walmart
Examples of Consumer-to-consumer
- E-bay
- Craiglist.com
Example of Consumer-to-Business
- Creating online surveys
Three Major types of B2B E-commerce models, based on who controls the marketplace.
- Seller (Seller-side marketplace)
- Buyer (buyer-side marketplace)
- Intermediary (third-party)
Seller-side market place
- Most popular B2B model
- Sellers who cater to specialized markets come together to create a common marketplace for buyers.E
E-procurement
- Enable employees in an organization to order and receive supplies and services directly from suppliers.
Buyer-side marketplace
- Buyer, or a group of buyers, opens an electronic marketplace.
Third-party exchange marketplace
- Controlled by a third party
- Marketplace generates revenue from the fees charged for matching buyers and sellers
- Usually active in vertical or horizontal marketEl
electronic payment
- Money or scrip that is exchanged only electronically.
Payment cards
- Debit cards
- Credit cards
- Smart cards
Other types of E-payments
- E-cash
- E-wallet
- E-check
- Paypal
Web marketing
- Uses the web and its supporting technologies to promote goods and services.
Internet
- Worldwide collection of millions of computers and networks
- Derived from the term "internetworking"
- No actually owns or run the ______
Internet Backbone
- Foundation network linked with fiber-optic cables
- Can support very high bandwidth
World Wide Web (WWW or "the web")
- Graphical interference to the largely text-based internet in 1989
Hypermedia
- Documents can include embedded references to audio, text, images, video, and other documents
Hypertext
- Embedded references in hypermedia documents
Domain names
- unique identifiers of computer or network addresses on the internet.
Internet Protocol (IP) address
- Assigned by the Internet Corporation for Assigned Names and Numbers (ICANN)
Domain Name system
- Domain names are converted to IP addresses.
Uniform resource locator (URLs)
- Identify a web page, the address of a document or site on the internet.
- Suffix indicating the top-level domain (TLD) it belongs to.
TLD
- Organizational (gTLDS)
- Country-code (ccTLDS)
HTML (Hypertext Markup Language)
- Language used to create web pages
Navigational Tools
- Used to travel from site-to-site or to "surf" the internet
Search engines
- Give you an easy way to look up information and resources on the internet.
Directories
- Indexes of information based on keywords in documents
- Make it possible for search engines to find what you're looking for
Provide example of navigational tools (give 3)
- Graphic Web browsers
- Menu option
- Setting viewing preferences
- Bookmarking
- View browsing history
Provide example of Search engine
- Google.com or Ask.com
- Information system that enables users to retrieve data from the web by searching for information using search terms.
Three step process
- Crawling the web
- Indexing
- The search process
Provide example of Directories (give 2 types)
- Organize information to categories
- Automated & human powered
Popular services
- Newsgroups
- discussion groups
- Internet relay chat
- Instant messaging
- Internet telephony
- One of the most widely used service on the internet.
- Web based email & client based email
Discussion groups
- Formed for people to exchange opinions and ideas on a SPECIFIC topic
- Group members can post messages or articles that others in the group can read.
Newsgroups
- Typically more GENERAL and can be established for ANY topic.
- Allow people to get together for fun or for business purposes.
Internet relay chat (IRC)
- Enables users in chat rooms to exchange text messages with people in other locations in real time.
Instant messaging (IM)
- Service for communicating with others via the internet in a private "chat room"
- Many IM applications are available.
Internet telephony
- Using the internet rather than the telephone network to exchange spoken conversations.
Voice over Internet Protocol (VoLP)
- Requires high-speed internet connection and microphone or headset
- International and other long-distance calls are much less expensive.
- Call quality has been improving.
Web applications
- Services and products for a wide range of customers at more competitive prices and with increased convinience.
Intranets
- Network within an organization that uses internet protocols and technologies for collecting, storing, and disseminating useful information that supports business acitivities.
- "Corporate portals
- For internal use of employees
Extranets
- Secure network ( uses the internet and web technologies to connect intranets of business partners.)
Type of interorganizational system (IOS)
- Electronic funds transfer (EFT)
- Electronic data interchange (EDI)
DMZ
- Refers to the demilitarized zone, an area of the network that's separate from the organization's LAN
Web 2.0
- Trend of web applications that are more interactive than traditional web applications.
- Collaboration or e-collaboration
Web 3.0
- Provides context for searching online information
- Focuses on "intelligent" web applications using various applications of artificial intelligent technologies
Blogs
- Short for "weblog"
- Journal or newsletter that's updated frequently and intended for the general public.
Wikis
- Allows user to add, delete, and sometimes modify content
- online encyclopedia wikepedia.org
Socal networking sites
- Broad class of websites and services that allow users to connect with friends, family, and colleagues online.
- Facebook, myspace, and Linkedin
RSS Feeds
- "Really simple syndication"
- Fast, easy way to distribute web content in Extensible Markup Language (XML) format.
Podcasting
- Electronic audio file posted on the web for users to download to their mobile devices.
- Has a specific URL and is defined with an XML item tag.
The internet 2
- Collaborative effort involving more than 200 U.S. universities and corporations to develop advanced internet technologies and applications.
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