Thẻ ghi nhớ: luna | Quizlet

23, Which of the following is NOT a result of Big Data analytics?

C. Generating inventory reports

25, Customer expectations have changed with the advance of digital technology. When they are online, what kind of user experience do customers now expect? Choose TWO of the following:

C. Intuitive navigation

D. Personalized UX

28, It is becoming increasingly important for marketers to understand content marketing and to know how to use it effectively. What role does content marketing play in an inbound marketing strategy? Choose ONE of the following:

B. Drives customer engagement and business enquiries

31, Using a marketing strategy in which you basically give away a free version of your mobile app, and then offer upgraded functions for an incremental added cost is known as what?

C. Freemium

17, What tools can be used to develop a successful content strategy? Choose TWO of the following:

A. Persona development

B. SMART objective setting

18, A content strategy is a guide to how you create content that appeals to your audience. What key areas should you focus your attention on when planning a content strategy?

C. Consistency, Message, Objectives, Audience

19, Two of the most important principles of digital marketing are inbound and outbound marketing. What are the key concepts of inbound marketing? Choose TWO of the following:

A. An audience actively seeks out content and are pulled towards a brand

B. Attracts leads by providing helpful content

20, Your interior design company has launched a new app that makes it easier for people to visualize designs and book consultations. You want to use display advertising to raise awareness of this new app. What benefits could display advertising bring to your digital marketing campaign? Choose TWO of the following:

C. You can drive brand awareness to a large number of people

D. You can use banners to reach consumers on interior design websites

21, Which of the following elements are key in determining Key Performance Indicators (KPIs)?

B. Calls to Action, Metrics, Analytics

22, Mobile marking is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through what?

C. Any mobile device or network

24, One of the hard new truths for businesses in the digital age is that people are _____________, not develop a 'relationship' with brands

C. Simply trying to solve a problem

26, A digital strategy provides a framework that enables you to deliver on digital marketing objectives. What are the key outputs required in the early stages of your digital strategy? Choose TWO of the following:

B. Review of current activity and future expectations

C. Understanding of available resources

29, You have been tasked with quickly driving a large volume of high value traffic to your website. What digital channel is best suited to achieve this? Choose ONE of the following:

B. Paid search (PPC)

27, What are the benefits of using buyer personas in a content marketing strategy? Choose TWO of the following:

A. Improved targeting

D. Insights into an audience's channel behavior

30, There are a number of tools available in YouTube Studio to help you manage your video content. What section allows you to organize and update your videos? Choose ONE of the following:

C. Video Manager

32, Spector (2018) Nordstrom's secret for incredible retail growth in the digital age. Customer Experience Leaders podcast

A. Every customer is precious.

B. Have a laser focus on service.

C. Culture can keep your business thriving.

D. Start with the customer and work backwards.

33, Fake News' relates to which of the 8 Vs?

D. Veracity

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