chapter 1 - industry and enterprise

Enterprise

An idea cultivated into a business proposal that has commercial viability as a product.

Start-up company

A company that has an idea with the potential to grow into a profit-making business.

Patent

A legal process that proves someone is the first to register an idea or invention, preventing others from using it without permission.

Trademark

A registered logo next to a brand name that signifies legal protection for the brand.

Crowdfunding

A method of raising investment from individuals who believe in an idea, often using online platforms.

Debt-based crowdfunding

A type of crowdfunding where contributors receive interest payments for their funds.

Equity crowdfunding

A type of crowdfunding where contributors receive shares in exchange for their investment.

Fairtrade

A system that ensures products are made fairly by paying producers higher prices and improving working conditions.

Cooperative

An association of persons owned and controlled by the people to meet their economic, social, and cultural needs.

Virtual marketing

Promotion of products online, utilizing social media, reviews, and algorithms to reach a wider audience.

SEO (Search Engine Optimization)

The use of algorithms to generate information about users' buying habits and suggest relevant retail sites.

Business Incubator

An organization that supports the growth of start-ups by providing services such as office space, mentoring, and access to funding.

Venture Capital

Investment funds that provide capital to start-ups with high growth potential in exchange for equity.

Bootstrapping

Funding a business without external help or investment, usually using personal savings or operating revenues.

Business Plan

A strategic document outlining the direction and financial objectives of a start-up.

Incubation Period

The time during which a start-up receives support and resources to develop its business concept.

Sustainable Business

A business model that aims to minimize negative environmental impacts while still being profitable.

Angel Investor

An individual who provides financial support to start-ups in exchange for ownership equity or convertible debt.

Market Research

The process of gathering, analyzing, and interpreting information about a market to inform business decisions.

MVP (Minimum Viable Product)

A basic version of a product that is launched to get user feedback and validate an idea before further investment.

Networking

Building relationships with other professionals to share information, resources, and support within an industry.